03/21/2018

Top LatAm Entertainment Sites: YouTube Still Heading the List From Afar

We looked at the number of visitors at top websites to find out where Latin Americans (and particularly Mexicans) went searching for entertainment content in January 2018. YouTube is still on top of the online entertainment industry for Latin Americans, and even more so for Mexicans.

GlobalWebIndex, Publicis Media Research Results: Though 60% of Hispanics are Bilingual, 78% Prefer English on Devices

GlobalWebIndex and Publicis Media have published a dataset offering information about online behaviors, cultural preferences, and linguistic choices of Hispanic Americans. Hispanics represent 18% of the U.S. population; this data will help brands understand the segment’s complexities according to linguistics, regions, and cultural affiliations.

March 21, 2018

Top LatAm Entertainment Sites: YouTube Still Heading the List From Afar

GlobalWebIndex, Publicis Media Research Results: Though 60% of Hispanics are Bilingual, 78% Prefer English on Devices