Roku Launches New OTT Advertising Measurement Platform
Over-the-top streaming firm Roku has introduced a new feature aimed at helping marketers measure campaign reach and effectiveness.
Over-the-top streaming firm Roku has introduced a new feature aimed at helping marketers measure campaign reach and effectiveness.
ROI Influencer Media has announced the arrival of former IPG Mediabrands strategist Mary Hill, the new director of the firm’s multicultural division.