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November 17, 2016

Could Toyota Move its Media and Creative Business also in the U.S.?

In Europe Toyota announced a plan to create a more customer-centric business model by moving its creative, digital, content and media business from Publicis Groupe to WPP-backed The&Partnership. If Toyota were to make changes in the U.S., where it spent US $1.4 billion in advertising in 2015, what agencies and decision makers would be impacted? Let’s take a look.

Univision Lays Off 250 Employees

Univision Communications will lay off at least 250 employees. The cuts are mostly related to Univision’s digital units including Fusion Media Group.The lay offs amount to almost 6% of Univision’s workforce.