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January 5, 2016

Jason Riveiro: “The El Chavo Campaign And Growth Of Hispanic Heritage Brands In Our Stores Are My Main Accomplishments”

Jason Riveiro, Multi-Cultural Marketing Manager at Big Lots, is spending his last week leading the Columbus, Ohio headquartered retailer’s multicultural marketing efforts. Next week Riveiro will be starting a new position as CMO at the National Association of Hispanic Real Estate Professionals (NAHREP). We talked to Riveiro to discuss the current state of multicultural retailing and asked him about his main achievements during his tenure at Big Lots.