Gabriel Dantur has been appointed new CEO at impreMedia effective January 1, 2016. Dantur replaces Francisco Seghezzo, who will return to Argentinean newspaper La Nacion (impreMedia’s owner) in Buenos Aires Argentina.
What: Fast food giant Taco Bell has consolidated its traditional media assignment with Publicis Groupe’s SMG’s Spark after a formal review. Digitas, also part of Publicis Groupe,
What: Facebook will roll out a new demand-side platform (DSP) that executes programmatic buys using the company’s “people-based” advertising methodology. Why it matters: The product will be released
Some major news and noteworthy tidbits from the marketing and media world. Lots of news on the M&A front this week.
Fernando Monedero joins IPG Mediabrands, the global network of media agencies, as Manager Mediabrands Miami.