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April 15, 2015

Finding the Language Sweet Spot in Social Media

Should you run your social media marketing in Spanish or English? It depends on many things, from age to acculturation level to medium to context. It’s not a simple question of Spanish vs. English. Marketers must understand levels of acculturation – and who the influencers are.

Sounding Off – Kim Xrossing – “Millennials have the consumer culture engraved in their brain”

Kim Xrossing, a Marketing Executive currently working on enterprise projects at Terrapinn, Inc. in New York City suggests that as Millennials have the consumer culture engraved in their brain, they always want the next best thing and the, so to say, “coolest” trend out there. They do the most talking and spread the most buzz around town. That’s why it’s a pretty big deal to lure in Millennials for your brand especially when they are the largest age group in Latin America, according to a report from Tendencias Digitales released in March 2014.