Wells Fargo Shifts Media and Digital Business to Omnicom Agencies
What: Wells Fargo has shifted its Media and Digital Business after a review that started in February and has not yet been finalized. OMD will pick up
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What: Wells Fargo has shifted its Media and Digital Business after a review that started in February and has not yet been finalized. OMD will pick up
What: Rubicon Project, a global technology company leading the automation of advertising, is about to acquire privately held Chango Inc., which specializes in intent marketing technology.
In our second Agency profile, Susan Kuchinskas covers The Media Kitchen and how entrepreneurial “media chefs” cook up the best media plans at an agency that prides itself on its culture. The Media Kitchen was spun out of kirshenbaum bond senecal + partners in 2001, and it’s been riding the waves of digital change ever since.