Dentsu Aegis Network has announced the acquisition of Brazil’s leading Out-of-Home agency group, OOH Plus, and the launch of Posterscope in Latin America.
Myriad Group AG, the company creating and connecting communities across mobile, has signed a pan Latin America agreement with the Spanish global digital telco, Telefonica S.A.
Magna Global, the forecasting unit owned by IPG, recently published its 2015 Global Advertising forecasts showing Latin America as the highest growth area worldwide, with LatAm expected to see almost a 13% uptick in 2015 after jumping 15% in 2014. Portada interviewed Shaffia Sanchez, President, MAGNA Global, World Markets, so she could explain the rationale behind the forecast.
People change positions, get promoted or move to other companies. Portada is here to tell you about it. ::: Larissa Zagustin – Viacom International Media
A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin
As the Ford 2015 F-150 truck is coming out the automaker has announced its arrival with Ford’s most comprehensive truck marketing campaign ever across a variety of platforms.
What: Another major agency is acquiring a Hispanic focused shop. Havas is acquiring integrated communications and experiential marketing agency Formula for an undisclosed sum. Why it matters:
There is no better way to start the year than to interview a major brand marketer like Sprint’s Hispanic Marketing Manager Kymber Umaña. Umaña focuses on marketing strategy for Sprint’s national and targeted Hispanic campaigns as well as Public Relations. Sprint recently announced that it selected Deutsch LA as its new Agency of Record.
People change positions, get promoted or move to other companies. Portada is here to tell you about it. NOTE: An earlier version of this article said