10/10/2014

Zach Rosenberg: “Multicultural consumers definitely impact general consumers. They are trendsetters and highly influential.”

Zach Rosenberg, EVP Chief Growth Officer at Horizon Media is one of the most experienced U.S. Advertising executives. In 2000 Zach joined Horizon Media as General Manager, In 2012 he became EVP, Chief Growth Officer. Zach will be one of the speakers at our upcoming Portada Evolving America Summit on Tuesday October 21 in the Ritz Carlton, Marina del Rey. We interviewed Zach on his views on Multicultural audiences, their impact on the general consumer and more.

WPP’s GroupM and Kantar Media partner with Rentrak

WPP‘s wholly-owned companies, GroupM, the global media investment management company and Kantar Media, its media research and analytics business, have partnered with Rentrak, the US-based film and television measurement company. The partnerships are designed to deliver new services in television measurement and consumer insights to clients in the United States.

October 10, 2014

Zach Rosenberg: “Multicultural consumers definitely impact general consumers. They are trendsetters and highly influential.”

WPP’s GroupM and Kantar Media partner with Rentrak