WPP’s GroupM acquires 49% stake In Haworth Marketing + Media
09/25/2014
WPP’s GroupM has acquired a 49% stake in independent media services agency Haworth Marketing + Media, according to Mediapost. Terms were not disclosed.
September 25, 2014
DataXpand Integrates with Turn to Expand Global Audience Capabilities
09/25/2014
DataXpand , the Audience Data Marketplace, has announced a new integration with marketing software and analytics platform, Turn . This new relationship will enable Turn clients to access DataXpand’s global audience data for expanded reach in markets in Latin America, Europe and among US Hispanics.
#Portada14: Programmatic Buying for Hispanics, What’s in it?
09/25/2014
#Portada 14 attendees were very interested in a panel about programmatic media that was presented by Yahoo!.Programmatic Media Buying which concentrates on buying audiences, rather than inventories, on a real time basis through electronically connected exchanges, is expected to surpass 50% of the digital display buying volume in the general market this year. Is this also the case for the Hispanic market?
#Portada14: How JC Penney pursues the Latina Muse
09/25/2014
#Portada14 participants had the privilege of attending to a presentation by major retail marketer JC Penney: “How JC Penney markets to the Latina Brand Muse”. Ana Lucia Soto, Media Manager, JC Penney and Lyris Calisto Leos, Brand Marketing Strategy Director at JC Penney explained how JC Penney is restructuring its marketing organization based on its recognition of the Latina consumer as a brand muse who is JC Penney’s main growth driver.
Research: Corona is the most valuable brand in LatAm – BrandZ
09/25/2014
Mexican brands once again hold the greatest proportion of the top 50 Most Valuable Latin American Brands 2014 ranking, carried out by Millward Brown Vermeer and commissioned by WPP.
Completing the Circle: TV + Social Media
09/25/2014
How Telemundo in partnership with Latin World Entertainment, brought the social media world into the real world by recruiting 100 of the top influencers to help judge Yo Soy el Artista, its new talent competition cum reality show.