WPP’s GroupM has acquired a 49% stake in independent media services agency Haworth Marketing + Media, according to Mediapost. Terms were not disclosed.
September 25, 2014
DataXpand , the Audience Data Marketplace, has announced a new integration with marketing software and analytics platform, Turn . This new relationship will enable Turn clients to access DataXpand’s global audience data for expanded reach in markets in Latin America, Europe and among US Hispanics.
#Portada 14 attendees were very interested in a panel about programmatic media that was presented by Yahoo!.Programmatic Media Buying which concentrates on buying audiences, rather than inventories, on a real time basis through electronically connected exchanges, is expected to surpass 50% of the digital display buying volume in the general market this year. Is this also the case for the Hispanic market?
#Portada14 participants had the privilege of attending to a presentation by major retail marketer JC Penney: “How JC Penney markets to the Latina Brand Muse”. Ana Lucia Soto, Media Manager, JC Penney and Lyris Calisto Leos, Brand Marketing Strategy Director at JC Penney explained how JC Penney is restructuring its marketing organization based on its recognition of the Latina consumer as a brand muse who is JC Penney’s main growth driver.
Mexican brands once again hold the greatest proportion of the top 50 Most Valuable Latin American Brands 2014 ranking, carried out by Millward Brown Vermeer and commissioned by WPP.