WPP’s GroupM acquires 49% stake In Haworth Marketing + Media
WPP’s GroupM has acquired a 49% stake in independent media services agency Haworth Marketing + Media, according to Mediapost. Terms were not disclosed.
WPP’s GroupM has acquired a 49% stake in independent media services agency Haworth Marketing + Media, according to Mediapost. Terms were not disclosed.
#Portada14 participants had the privilege of attending to a presentation by major retail marketer JC Penney: “How JC Penney markets to the Latina Brand Muse”. Ana Lucia Soto, Media Manager, JC Penney and Lyris Calisto Leos, Brand Marketing Strategy Director at JC Penney explained how JC Penney is restructuring its marketing organization based on its recognition of the Latina consumer as a brand muse who is JC Penney’s main growth driver.
How Telemundo in partnership with Latin World Entertainment, brought the social media world into the real world by recruiting 100 of the top influencers to help judge Yo Soy el Artista, its new talent competition cum reality show.