Olympusat, Inc., owner and distributor of independent Spanish-language TV networks, has appointed Mauro Panzera as its new Chief Operating Officer Mauro Panzera.He will report to CEO, Tom Mohler.
Nasty, nasty bots that suck up ad dollars while leaving brands with phony stats is probably a huge issue for advertisers. How huge? The ANA’s partnership with White Ops in The Marketers’ Coalition aims to identify the extent of click fraud. During the study, campaigns of participating brands will be tagged to allow White Ops to monitor them for fraud. Are Hispanic campaigns included in the effort? If so why?