Mobile Ad business grows Facebook revs by 63% in Q4 2013
What: Facebook has reported a record set of quarterly results, with quarterly revenues up 63% from last year thanks to solid mobile ad business. Why it
What: Facebook has reported a record set of quarterly results, with quarterly revenues up 63% from last year thanks to solid mobile ad business. Why it
Millward Brown, a leading research agency specialized in effective advertising, strategic communications, media and research of the brand equity, has disclosed 12 key digital and media trends that will shape 2014, when the main challenge for marketing professionals will be to understand better the consumers’ behavior regarding the use of multiple devices in order to adjust their advertising investment.
[ctalatamb] What: Virgin Mobile will provide its MVNO (Mobile Virtual Network Operator) service in Mexico and Brazil. Why it matters: The new operations will follow
What: Cisneros Interactive’s RedMas will exclusively sell advertising into Demand Media’s eHow en español in 17 Latin American countries. Both companies will also work together
Sunday’s Superbowl is the most important annual event for Sports Marketers. When it comes to sports, (Hispanic) users are more mobile and social, very few watch the games next to a laptop but all of them have their mobile connected device at their side. But will marketers really start taking advantage of this? Real all the answers.
What: Cisneros Interactive’s RedMas will exclusively sell advertising into Demand Media’s eHow en español in 17 Latin American countries. Both companies will also work together