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October 31, 2012

ANA: Walmart embraces Total Market Approach, doubles Multicultural Ad spend

A year after providing a presentation on Walmart’s multicultural marketing plans, Tony Rogers SVP, Brand Marketing & Advertising at WalMart (photo), returned to the ANA Multicultural stage to say that the retailer plans todouble its multicultural ad spending as part of an initiative to move the company from a silo-like approach to making sure everyone takes responsibility for multicultural marketing (Total Market Approach).

Retargeting

Hispanic E-Commerce Play Mercado Magico gets private financing

NeoMagic Corporation announced that it has executed a private financing of Mercado Magico. The financing is led by Bluestone Financial LTD investor group and Attiva Capital Partners, two venture capital and investment firms. David Tomasello, NeoMagic's Chairman of the Board, is managing director of Bluestone Financial and Attiva Capital Partners.

Ya Sabe. Búsqueda Local.

Piedmont RIA invests in local Search Engine YaSabe

Piedmont RIA through its affiliate Militello Capital, just has made a venture capital investment in YaSabe, Inc., a bilingual social, mobile and local search venture specifically catering for Hispanic consumers living in the United States.

Prisa Earnings: Latam Growth does not offset Spain slump

Spain’s Grupo Prisa reported substantially higher sales in Latin America during the first nine months of 2012. The higher Latin American sales did not offset a substantial advertising revenue decline in Prisa’s core Spain market

ANA: Walmart embraces Total Market Approach, doubles Multicultural Ad spend

A year after providing a presentation on Walmart’s multicultural marketing plans, Tony Rogers SVP, Brand Marketing & Advertising at WalMart (photo), returned to the ANA Multicultural stage to say that the retailer plans todouble its multicultural ad spending as part of an initiative to move the company from a silo-like approach to making sure everyone takes responsibility for multicultural marketing (Total Market Approach).