Piedmont RIA through its affiliate Militello Capital, just has made a venture capital investment in YaSabe, Inc., a bilingual social, mobile and local search venture specifically catering for Hispanic consumers living in the United States.
Headquartered in Herndon, VA, YaSabe lets Hispanic consumers search in English and Spanish to find and discover local businesses, coupons and other local information. Users come directly to YaSabe.com or come via popular search engines such as Google, Bing or Yahoo when they search in Spanish or when they search for a products or service that are culturally Hispanic. YaSabe already responds to millions of queries from Hispanic consumers, 40% of which are searching from their mobile phones either using a browser or using one of several mobile apps that are available for free for the iTunes or from the Android Marketplace.
“We are always excited to fund emerging companies that deliver a unique value proposition both to their customers and to our investors”, says William Militello, founder and Managing Principal of Piedmont. He continues, “Zubair and Azim have a unique content proposition for Hispanic consumers, a huge economic force in the U.S.; it’s an investment opportunity that fits perfectly into our portfolio.”