October 4, 2012

Orange Advertising Americas is launching a private Ad Exchange for the U.S. Hispanic market, Giuliano Stiglitz, CEO Orange Advertising Americas tells Portada. The name of the exchange is Orange Ad Market. “We are the first and so far the only Private Exchange fully dedicated to targeting US Hispanic audience using Real Time Bidding,” Stiglitz adds. Stiglitz adds that in the near future Orange Advertisin will also introduce a private ad exchange for Latin America.

Orange Advertising Americas is launching a private Ad Exchange for the U.S. Hispanic market, Giuliano Stiglitz, CEO Orange Advertising Americas tells Portada. The name of the exchange is Orange Ad Market.

Facebook has reached a milestone, with more than one billion people using it month by month.

Orbitz yesterday announced the launch of Orbitz en Español, www.orbitz.com/es, a full-service Spanish-language travel website targeting the U.S. Hispanic market (read press release).

Orbitz announced the launch of Orbitz en Español, www.orbitz.com/es, the only full-service Spanish-language travel website targeting the U.S. market. Orbitz en Español brings the great deals and choices for hotel rooms, airline tickets, vacation packages, car rentals and travel activities available on Orbitz.com to Spanish-speaking travelers in the U.S. booking on computers and smartphones.

El grupo surcoreano Samsung Electronics solicitó ante una corte federal de San José, en California, que se repita el juicio que le condenó a pagar a Apple 1.000 millones de dólares por apropiarse de tecnología patentada por la compañía del iPhone, según informó hoy All Things Digital.

Dish Latino, the Hispanic-targeted offer by Dish Network, has been growing steadily in the past few years, growing its advertising and marketing spend “substantially, in double digits,” says Alfredo Rodriguez, VP of marketing at DISH.

Según los últimos datos presentados por IBOPE a finales de septiembre, la inversión publicitaria de Sudamérica en julio de este año fue de 7.237 millones