Valeria Lagomarsino {Fisher}, Antonio Tosti {Willis}, Helio Lima Maglhaes {Citi}, Luigi Giancristofaro {Willis}, Manuel Pena {Universal Music}, Corey Rogers {Link-Belt}
Mexican broadcaster Televisa and cell phone company Iusacell have officially notified the federal competition commission that they agreed to the conditions imposed by the agency to allow them to join forces in the country's mobile phone market.
A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Univision Communications has appointed Keith Norman vice president of political advocacy and government sales. In his new role, Norman joins a team of six marketing and sales executives led by Joe DelGrosso, EVP.
Valeria Lagomarsino {Fisher}, Antonio Tosti {Willis}, Helio Lima Maglhaes {Citi}, Luigi Giancristofaro {Willis}, Manuel Pena {Universal Music}, Corey Rogers {Link-Belt}
Mexican broadcaster Televisa and cell phone company Iusacell have officially notified the federal competition commission that they agreed to the conditions imposed by the agency to allow them to join forces in the country's mobile phone market.
A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Valeria Lagomarsino {Fisher}, Antonio Tosti {Willis}, Helio Lima Maglhaes {Citi}, Luigi Giancristofaro {Willis}, Manuel Pena {Universal Music}, Corey Rogers {Link-Belt}
Nuevos movimientos en los departamentos de mercadotecnia de las empresas y en las agencias, que afectaran al gasto publicitario orientado al mercado latinoamericano. Una columna indispensable que ayuda a los ejecutivos de medios y las agencias desarrollar su negocio.
Valeria Lagomarsino {Fisher}, Antonio Tosti {Willis}, Helio Lima Maglhaes {Citi}, Luigi Giancristofaro {Willis}, Manuel Pena {Universal Music}, Corey Rogers {Link-Belt}
U.S. smartphone penetration is nearing 50 percent, so it's no surprise that the adoption of mobile shopping tools has been rapid.
Last Thursday the San Diego Union Tribune began charging nonsubscribers for full access to its online news content beginning.
Viewers of the NBA Finals last week saw a 30-second TV ad for the 2013 Ford Escape — in Spanish, with English subtitles.
Mexican broadcaster Televisa and cell phone company Iusacell have officially notified the federal competition commission that they agreed to the conditions imposed by the agency to allow them to join forces in the country's mobile phone market.
A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
A summary for Media Sales Executives, Advertising Agencies and Corporate Marketers to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
Univision Communications has appointed Keith Norman vice president of political advocacy and government sales. In his new role, Norman joins a team of six marketing and sales executives led by Joe DelGrosso, EVP.