A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
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- Deezer – Latin America
- Coca Cola – Latin America
Coca-Cola Latin America has launched Coca-Cola Innovation Lab at the Cannes International Festival of Creativity, a new mechanism for engaging creative and production partners in the region.
The Lab is intended to foster creativity by finding new ways to merge technology and art as well as partnering with experts outside the marketing industry.
- Konica Minolta – Latin America
Konica Minolta Sensing Americas announced the launch of a Spanish language version of its corporate website in response to the growing markets for color and light measurement in Latin America. The company also offers training and support in Spanish. The new website provides case studies, white papers, videos, owners manuals, product information and additional documentation in the native-language for those searching for color, light and 3D scanning instruments in Mexico and other Latin American countries.
- AKQA / WPP – Global
WPP announced that it has agreed to acquire, subject to regulatory approval, the assets of AKQA, one of the most important global digital agencies with clients including Delta, Diageo, EDF, GAP, Google, Microsoft Xbox, Nike, Target, Unilever and Virgin Money.
The agency had gross assets of $282 million as at 31 December 2011 and forecasts revenues of around $230 million in 2012, having achieved $189 million in 2011.
AKQA will continue to operate as an independent and stand-alone brand within WPP and be led by founder and CEO Ajaz Ahmed and Chairman Tom Bedecarre. Tom will also become President of WPP Ventures, a new Silicon Valley-based company, which will explore new digital investment opportunities for WPP as a whole. Other appointments to the Board of WPP Ventures will be made in due course.
- TAM / LAN – South America
Chile's LAN Airlines said Friday it has completed its takeover of Brazilian airline TAM, creating Latin America's biggest airline, LATAM Airlines Group.
The deal, which began in May, concluded after 99.9 percent of TAM shareholders exchanged their shares of the company for those of LAN, at a rate of 0.9 shares of the Chilean airline for each share of the Brazilian airline in the last step to create the aerospace giant.
"The creation of this group of airlines is an opportunity to take South America to the world and to allow us to position ourselves to operate in an increasingly competitive environment due to the continuing consolidation of the global airline industry," said LATAM executive vice president and CEO Enrique Cueto said in a statement.
Each airline in LatAm will keep its current headquarters, with LAN in Santiago and TAM in Sao Paulo. The companies will also continue to operate under their existing brands in the short term.
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