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April 25, 2012

Advertising Agencies: MilkPep to MGSCOMM

After more than a decade-long relationship, the Milk Processor Education Program (MilkPEP) announced that it has terminated its contract with SiboneyUSA as its Hispanic-marketing agency of record, given Siboney's upcoming closure which was first reported by Portada..

The Growth of Internet Radio Advertising: A review

Internet radio and digital audio advertising is on track for a strong ad year in 2012 with solid CPMs and a growing local revenue base, according to speakers at Radio and Internet Newsletter Rain Summit West, held last week in Las Vegas during the NAB Show SNL Kagan’s Robyn Flynn reports.