Breaking Ads Colombia (New!)
Today in Breaking Ads, Portada and Media Economics Group introduce the digital campaigns from a new country: Colombia.
The new selection of “breaking ads” tracked through ColombiaWebMonitor™ by Media Economics Group was active between April 16 and 23, 2012.
Selected campaigns: Lipton, Kellogg’s, Chevrolet and Nestlé.
Lipton
Advertiser (Parent Company): Unilever PLC/Unilever NV
Campaign: “Feel Green Centro de Experiencias”
First date captured: 04/21/2012
Language: Spanish
Description: Facebook app for Lipton “Feel Green Colombia”. App allows you to create a virtual Zen Garden (Jardin Zen) or select a relaxing environment (Ambiente), customize, and share with your friends on Facebook
Site (s): CanalRCN.com (Colombia)
Kellogg’s
Advertiser (Parent Company): Kellogg Company
Campaign: “Choco Krispis – Comando Melvin Juego”
First date captured: 04/20/2012
Language: Spanish
Description: New promotion/game for Kellogg’s “Choco Krispis” cereal. Play “Comando Melvin” “shoot-em-up” style online game at chocokrispis.com.co
Site (s): ElDiario.com.co, Terra.com.co
Chevrolet
Advertiser (Parent Company): General Motors Corporation
Campaign: “45 Sparks en 45 Dias”
First date captured: 04/16/2012
Language: Spanish
Description: Chevrolet Colombia Spark GT giveaway. Download code from Facebook app, bring in to Chevrolet Dealer for a quote, and scan QR code to enter contest. One Spark GT per day for 45 days. Contest runs from April 13th to May 27, 2012.
Site (s): CanalRCN.com (Colombia), LaMega.com.co
Nestlé
Advertiser (Parent Company): Nestle S.A.
Campaign: “Fitness Colombia”
First date captured: 04/21/2012
Language: Spanish
Description: Display ad campaign promoting Facebook community in Colombia for Nestle’s “Fitness” brand. Ads resolve to: facebook.com/NestleFitnessCo.
Site (s): Colombia.com, Terra.com.co
Source:Media Economics Group, ColombiaWebMonitor™
© 2012 Media Economics Group
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