Breaking Ads Colombia (New!)

Today in Breaking Ads, Portada and Media Economics Group introduce the digital campaigns from a new country: Colombia.

The new selection of “breaking ads” tracked through ColombiaWebMonitor™ by Media Economics Group was active between April 16 and 23, 2012.

Selected campaigns: Lipton, Kellogg’s, Chevrolet and Nestlé.

 

 

Lipton

Advertiser (Parent Company): Unilever PLC/Unilever NV

Campaign:   “Feel Green Centro de Experiencias”

First date captured: 04/21/2012

Language: Spanish

Description: Facebook app for Lipton “Feel Green Colombia”.  App allows you to create a virtual Zen Garden (Jardin Zen) or select a relaxing environment (Ambiente), customize, and share with your friends on Facebook

Site (s):  CanalRCN.com (Colombia)

 

 

 

Kellogg’s

Advertiser (Parent Company): Kellogg Company

Campaign:  “Choco Krispis – Comando Melvin Juego”

First date captured: 04/20/2012

Language: Spanish

Description:  New promotion/game for Kellogg’s “Choco Krispis” cereal.  Play “Comando Melvin” “shoot-em-up” style online game at chocokrispis.com.co

Site (s):  ElDiario.com.co, Terra.com.co

 

 

 

 

Chevrolet

Advertiser (Parent Company): General Motors Corporation

Campaign:   “45 Sparks en 45 Dias”

First date captured: 04/16/2012

Language: Spanish

Description:    Chevrolet Colombia Spark GT giveaway.  Download code from Facebook app, bring in to Chevrolet Dealer for a quote, and scan QR code to enter contest.  One Spark GT per day for 45 days.  Contest runs from April 13th to May 27, 2012.

Site (s): CanalRCN.com (Colombia), LaMega.com.co

 

 

 

Nestlé

Advertiser (Parent Company): Nestle S.A.

Campaign:  “Fitness Colombia”

First date captured: 04/21/2012

Language: Spanish

Description:  Display ad campaign promoting Facebook community in Colombia for Nestle’s “Fitness” brand.  Ads resolve to: facebook.com/NestleFitnessCo.

Site (s): Colombia.com, Terra.com.co

 

 

 

Source:Media Economics Group, ColombiaWebMonitor™
© 2012 Media Economics Group

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