El Mall and Zodiak Latino Sign Agreement
Mexican producer El Mall has inked a first-look deal with Zodiak Latino, the South American arm of Zodiak Media Group, to produce Zodiak formats for select Mexican broadcasters, including Televisa.
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Mexican producer El Mall has inked a first-look deal with Zodiak Latino, the South American arm of Zodiak Media Group, to produce Zodiak formats for select Mexican broadcasters, including Televisa.
Unilever is promoting the launch of its new Magnum Infinity ice-cream, with a sequel to last year's 'Magnum Pleasure Hunt' game.
Some stories the Latin Advertising, Marketing and Media world are talking about…
Hispanics might represent 16% of the population, but not enough money is
being invested against the demographic, top marketing executives at some of
the nation's largest companies agreed. Yet, for companies like Post Foods,
whose brands tend to over index among U.S. Hispanics, budgets should be set
not only by percentage of the population Hispanics represent, but by volume
of products sold.
Hispanic Advertising Veteran Halim Trujillo is the new Managing Director of OMD Latino based out of Chicago.” . I am overseeing all OMD Latino clients regardless where they are based out. I will remain based out of the Chicago office,” Trujillo tells Portada. OMD clients include:
Mexican producer El Mall has inked a first-look deal with Zodiak Latino, the South American arm of Zodiak Media Group, to produce Zodiak formats for select Mexican broadcasters, including Televisa.
Unilever is promoting the launch of its new Magnum Infinity ice-cream, with a sequel to last year's 'Magnum Pleasure Hunt' game.
Some stories the Latin Advertising, Marketing and Media world are talking about…