According to a recent study published by MediaMind, the five highest-performing formats for digital advertising are Sidekick (IAB Rising Star), Pushdown (IAB Rising Star), Homepage Takeover, Messenger Ads, and Video Extender.
Procter & Gamble seems to be moving incremental advertising dollars into magazines. P&G is still the nation’s biggest advertiser, but it’s dialing back those marketing dollars (see box below) and shifting some of its focus from television to magazines, Dan Monk, a reporter from the Business Courier in Cincinnati, where P&G’s headquarters are, reports.
Burger King Corp. said Monday that Carrols Restaurant Group Inc. is buying 278 of the fast-food chain’s company-owned restaurants for $15.8 million plus a stake in its company. Carrols is the largest Burger King franchisee in the U.S. It is buying restaurants in Ohio, Indiana, Kentucky, Pennsylvania, North Carolina, South Carolina and Virginia and will hold 575 of the company’s restaurants when the deal is complete.
According to a recent study published by MediaMind, the five highest-performing formats for digital advertising are Sidekick (IAB Rising Star), Pushdown (IAB Rising Star), Homepage Takeover, Messenger Ads, and Video Extender.
Foro de TV Paga en Latinoamerica. (9 am – 1pm, 6 de Junio), mas Cumbre Latinoamericana de Publicidad
Foro de TV Paga en Latinoamerica. (9 am – 1pm, 6 de Junio), mas Cumbre Latinoamericana de Publicidad
9 am – 1pm el 6 de Junio. Todos los paneles y presentaciones mas Morning Break.
COMBO: Full Pass to LATAM PAY-TV FORUM and 2012 Latin American Advertising and Media Summit
COMBO: Full Pass to LATAM PAY-TV FORUM and 2012 Latin American Advertising and Media Summit