NBC-owned Telemundo on Wednesday night announced –via Twitter (
– the termination of a part-time
contractor, after the company found out such contractor had been writing a
series of racy, anti-Muslim tweets that caused a stir during a brief few
days this week.
The digital advertising and media world, more so in the U.S. Hispanic and Latin American markets, is evolving at a breathtaking pace.
Geotargeting advertising to Hispanic online audiences can target specific states, towns and even zip codes. However, geotargeting on a mass scale happens when online media properties outside the U.S. serve specific ads to U.S. based IP’s. E.g. Argentinean website Clarin.com can show ads from an advertiser wanting to reach a U.S. Hispanic audience when Clarin.com is seen from a U.S. based IP and an ad from a company that wants to reach the Argentinean consumer when seen from an Argentinean IP.