According to the ComScore rankings for September 2011 (see table below), Google’s media properties, which include YouTube, in Latin America occupied the first place with a reach of just over 119 million unique visitors out of a total market universe of almost 124.5 monthly unique visitors. In second place, Microsoft sites reached nearly 114.5 million users and Facebook occupied the third position with 101.4 million users.
According to the ComScore rankings for September 2011 (see table below), Google’s media properties, which include YouTube, in Latin America occupied the first place with a reach of just over 119 million unique visitors out of a total market universe of almost 124.5 monthly unique visitors. In second place, Microsoft sites reached nearly 114.5 million users and Facebook occupied the third position with 101.4 million users.
In the first part of our analysis of a potential Microsoft – Yahoo combination, we looked at the implications of a hypothetical combination for the U.S. Hispanic digital media market. In the second part of our analysis, we look at the Latin American market and on how a potential combination would reshape both organizations.
Hortensia Fuentes has been appointed as Managing Director of Business Development, Audience & Communication reporting to Kamal Bherwani, Prisa’s Chief Digital Officer, substituting Paul Westhorpe who leaves Prisa for personal reasons.