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October 12, 2011

Freddy Rolón appointed VP of ESPN Deportes; Competition with Univision heats up

Freddy Rolón has been promoted to VP of ESPN Deportes Programming and Business Initiatives. In his new role, Rolón will lead the ESPN Deportes programming team while retaining responsibility for the ESPN Deportes Radio and the ESPN DeportesLA.com businesses. He will be based at ESPN's worldwide headquarters in Bristol, Connecticut, and report to Lino Garcia, General Manager of ESPN Deportes. Rolón

Kingsford Taps Las Chivas for Charcoal Promotion at Walmart

Hispanic shoppers browsing at their local Walmart stores are noticing something unusual in their bags of Kingsford charcoal briquets: The distinctive red, white and blue striped colors of Las Chivas de Guadalajara, one of Mexico’s most popular soccer teams and also one with the most followers.