Miriane De Castro Schmidt, Media Director on AB- InBev's has been leading the media department of the Brazilian AB-InBev operation, which is the 3rd largest advertiser in the Brazilian market.
While print and broadcasting have recovered after the deep recession 2008 – 2009 recession. PwC’s Global entertainment and media outlook: 2011-2015 says that since that time, digital has emerged as the central driver for media companies business operations, consumer connections and revenues.
Huge passion drives engagement by the millions and that is something advertisers, and not surprisingly media properties, love.
Until a few years ago a direct mailed custom publication was where it all started. Now, as Brice Bay, CEO of Enveritas Group puts it, it starts with SEO (Search Engine Optimization) around online content to drive traffic to the marketer’s site.
Miriane De Castro Schmidt, Media Director on AB- InBev's has been leading the media department of the Brazilian AB-InBev operation, which is the 3rd largest advertiser in the Brazilian market.
International Newspaper Group Metro International launched a new edition in Rio de Janeiro last October.
As is the case in many large markets, the role international advertisers (clients and agencies based outside of Brazil) play is relatively small compared to the overall size of the market. Portada, estimates that international advertisers buying into Brazil both panregionally (lumping the Brazilian buy with other Latin American countries as well as single country, amounts to approximately $150 million a year.
Commitment, Competency, Capabilities and Compensation
While print and broadcasting have recovered after the deep recession 2008 – 2009 recession. PwC’s Global entertainment and media outlook: 2011-2015 says that since that time, digital has emerged as the central driver for media companies business operations, consumer connections and revenues.