The Rio edition has a distribution of 100,000 daily copies from Monday to Friday which is hand delivered by distributors at strategic locations to reach the target audience. Together with Bandeirantes, Metro’s local partner, Metro initiated the Brazilian expansion in Sao Paulo in 2009, using the Sao Paulo operation as a hub to generate operating synergies. As the second largest market after Sao Paulo, Rio de Janeiro follows as the logical next step. Metro’s total circulation in Brazil after the launch will amount to 330,000 daily copies.
Latin America only made up 2% to 3% of Google’s massive $29.3 billion annual revenues in 2010, but Google’s Executive Chairman Eric Schmidt considers “it will become a much larger percentage very quickly. “Brazil is already on its way to becoming our sixth-largest country in revenue”, Schmidt said at a recent trade show. Brazil is the only market in which Google, through Orkut, has managed to beat Facebook in the social media sphere. “Having lost its lead in India, Orkut now holds on to Brazil as its last stronghold, where its 32.7 million users outnumber those in Zuckerberg’s network by nearly a 3-to-1 ratio.”
American pay-TV operator Direct TV last year increased its stake in Sky Brazil to 93% in an operation valued at around $605 million. Globo, Brazil‘s leading broadcaster, will maintain a 7% share in the operator.
Spanish magazine publisher Hola launched a Portuguese version of its weekly glossy Hola! Brasil last June. The new magazine, like its other editions, features a combination of the most influential people and celebrities.
The Financial Times recently launched Brazil Confidential, a new premium digital research service offering exclusive analysis and insights into one of the world’s most exciting emerging markets.
Spanish online company Weblogs, which currently publishes MotorPasion and tRrendencias in Brazil, plans to launch 4 to 6 new publications this year in the Latin American market. The company’s expansion plans are a direct result of the Internet’s dizzyingly rapid growth in this market, and especially of ad spending in digital media, says Julio Alonso, founder and CEO of Weblogs.
In 2009 Billboard launched Billboard Brazil magazine – a monthly publication for Brazilian music fans. The magazine is published by BPP Promocoes e Publicacoes LTDA, and features Billboard charts as well as in-depth editorial coverage of news and artists across all genres of music. Among ad agencies, Young & Rubicam had revenues of US$ 3. 1 billion, ahead of the other top-10 leaders JWT, BBDO, Almap, WmcCann, Euro RSCG Brazil, Borghi/erh/Lowe, Africa, Z Mais and DM9DDB Neogama.
Publicis Groupe took a 49% stake in the Talent Group, a 260-person communications firm in Brazil. It houses two agencies: Talent and QG Propaganda. European company LeadMedia Group bought 100% of Brazilian performance marketing agency Media Factory, a subsidiary of Venture Capital Ideiasnet, for R$8.9 million. The share was bought from Ideiasnet (an open capital venture capital company that operates on the technology market). Razorfish, the digital agency owned by Publicis, opened a Brazilian office in 2010.