April 6, 2011

NBC Launches ‘Hispanics at NBC’ Sales, Marketing and Research Division

On the heels of Fox’s launch of Fox Hispanic Media (FHM) this week, NBC Universal today announced the formation of Hispanics at NBC an integrated sales marketing division that seeks to help marketers and advertisers connect with U.S. Hispanics across 42 NBC brands and their online extensions. “Hispanics represent 16% of the U.S. population, but only 4% of the total advertising market,” said Lauren Zalaznick, Chairman of NBCUniversal Entertainment & Digital Networks and Integrated Media, at a breakfast event in Manhattan.

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