Lucas Mentasti {Antevenio}, Jacqueline Cantore {A&E}, Marc Landsberg {McCann}, Mathias Sandoval {AO Smith}, Rhona Murphy {Newsweek}, Helena Ganczakowski {Unilever}, Jorgen Bartsch {Unilever}, Paula Quazi {Unilever}
Latin America was, by far, the region that most grew during the first half of 2010 compared to the same period of 2009, according to statistics by The Nielsen Company. The impressive growth rate of 44.5% was the result of Latin America’s high economic growth, spurred by high commodity prices and overall sound macroeconomic policies.
A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Lucas Mentasti {Antevenio}, Jacqueline Cantore {A&E}, Marc Landsberg {McCann}, Mathias Sandoval {AO Smith}, Rhona Murphy {Newsweek}, Helena Ganczakowski {Unilever}, Jorgen Bartsch {Unilever}, Paula Quazi {Unilever}
Latin America was, by far, the region that most grew during the first half of 2010 compared to the same period of 2009, according to statistics by The Nielsen Company. The impressive growth rate of 44.5% was the result of Latin America’s high economic growth, spurred by high commodity prices and overall sound macroeconomic policies.
Latin America was, by far, the region that most grew during the first half of 2010 compared to the same period of 2009, according to statistics by The Nielsen Company. The impressive growth rate of 44.5% was the result of Latin America’s high economic growth, spurred by high commodity prices and overall sound macroeconomic policies.
A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Lucas Mentasti {Antevenio}, Jacqueline Cantore {A&E}, Marc Landsberg {McCann}, Mathias Sandoval {AO Smith}, Rhona Murphy {Newsweek}, Helena Ganczakowski {Unilever}, Jorgen Bartsch {Unilever}, Paula Quazi {Unilever}
Looking at ad spending across media types, U.S. television (network, cable, syndication, spot, Spanish Language network and Spanish Language cable) continues to dominate, accounting for $33.8 billion in advertising during the 1H10, a 6 percent increase over last year. Spanish language network TV and Cable TV in particular saw the biggest gains, up 24 percent and 13 percent respectively over 1H09.
Latin America was, by far, the region that most grew during the first half of 2010 compared to the same period of 2009, according to statistics by The Nielsen Company. The impressive growth rate of 44.5% was the result of Latin America’s high economic growth, spurred by high commodity prices and overall sound macroeconomic policies.
A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
A weekly summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Latin consumers right now.