Changing Places
Arthur Rockwell {LatinForce}, Demian Torres-Bohl {Castalia Communications}, Gladys M. Arroyo {Sun Times News Group}, Bernard Macias {Don Jagoda Associates}.
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Arthur Rockwell {LatinForce}, Demian Torres-Bohl {Castalia Communications}, Gladys M. Arroyo {Sun Times News Group}, Bernard Macias {Don Jagoda Associates}.
Expands bilingual “HIT” stores to 700 and modifies marketing approach to capture Hispanic marketshare. Current company reports claim $5 billion annual revenues from U.S. Hispanics.
Using education channels of Latin American newspapers and websites.
Check out the Top 200 Websites visited by Hispanics
Arthur Rockwell {LatinForce}, Demian Torres-Bohl {Castalia Communications}, Gladys M. Arroyo {Sun Times News Group}, Bernard Macias {Don Jagoda Associates}.