Arthur Rockwell is the new Vice President of Enterprise Sales at LatinForce. Until recently, Rockwell worked for CBS Outdoor Latino as the Senior Vice President of Sales.

Castalia Communications has promoted Demian Torres-Bohl to Marketing & New Media Director.

Gladys M. Arroyo has been hired as advertising director for The Doings and Sun-Times News Group Development,.Arroyo, 42, will be in charge of the outside advertising sales staff of The Doings. Her STNG development duties will be directed by Barbara Swanson, group vice president of advertising and marketing for the Sun-Times News Group. She will also report to Peggy Cunniff, vice president, advertising and north region director for the Sun-Times News Group and Pioneer Press.

Don Jagoda Associates recently hired Bernard Macias as their Director of New Business Development, Hispanic Market which means that DJA Hispanic Market which means that DJA is equipped to deliver professionally run promotional programs for both General and Hispanic markets.

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