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March 17, 2008

Changing Places

Isidro Gonzales{SBS}, Liz Saracheck-Blacker{Impremedia}, Carmelo Rodríguez {SCPF}, Guillermo Fernandez-Loma{SCPF}.

CNET and Univision.com Partner

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AT&T Targets Boricua Pride [4-A]

Multimedia campaign in New York, Orlando, Tampa, Chicago, Washington DC and Boston features popular Puerto Rican celebrities. Campaign to include TV, Out of Home, and Radio.

AT&T Targets Boricua Pride [3-A]

Multimedia campaign in New York, Orlando, Tampa, Chicago, Washington DC and Boston features popular Puerto Rican celebrities. Campaign to include TV, Out of Home, and Radio.

AT&T Targets Boricua Pride [2-A]

Multimedia campaign in New York, Orlando, Tampa, Chicago, Washington DC and Boston features popular Puerto Rican celebrities. Campaign to include TV, Out of Home, and Radio.

Set ‘em Up, Knock ’em Down

Domino’s launches campaign in support of new Spanish-language order placement system, implemented in conjunction with Tellme. Supports effort with Direct Mail, TV, Radio.

Tecate Mixes it up with Multiplatform Approach

Ken Cervantes, VP/Activation Director for Forty-Two Degrees at MediaVest talks about Tecate’s strategy of reinforcing messaging across its main vehicles: Television, Radio and Out-of-Home. Looks into online advertising and partnering with magazines for event sponsorships.

Changing Places [2-A]

Isidro Gonzales{SBS}, Liz Saracheck-Blacker{Impremedia}, Carmelo Rodríguez {SCPF}, Guillermo Fernandez-Loma{SCPF}.

Calling All Superhéroes

U.S. Department of Health and Ad Council launch new Spanish-language campaign urging U.S. Hispanics to become more involved in their health care and stay healthy for their loved ones.

AT&T Targets Boricua Pride

Multimedia campaign in New York, Orlando, Tampa, Chicago, Washington DC and Boston features popular Puerto Rican celebrities. Campaign to include TV, Out of Home, and Radio.

US Media Consulting Buys Full Page Media [2-B]

Gains four major Latin American clients. Ad Sales Director Bruno Almeida discusses the deal, as well as the company’s ad-sales network Jumba, which serves clients like Direct TV, Puma, Microsoft, Spirit Airlines and Coca Cola.

Subway Addresses Hispanic Youth Obesity

Subway’s Brand Manager Eddie Lindley speaks to Portada about teaming up with fútbol legend Tab Ramos in a series of events aimed at raising awareness of obesity within the Hispanic community.