Issue 21. Q2 2006
06/01/2006
Mexican advertisers and publishers seek to capitalize on U.S. markets. Advertisers look to score goals, hit home-runs, and land punches. Advertisers see profit in Hispanic
June 1, 2006
Los anunciantes y los editores mexicanos buscan sacar el mayor provecho en el mercado hispano de EU
06/01/2006
El mercado hispano es la extensión inmediata de los grandes medios de comunicación y la publicidad mexicana. La presencia de ambos sectores en los EU crece cada vez más y a mayor velocidad.
People en español direct mails “soft” subscription offer
06/01/2006
People en español direct mails “soft” subscription offer
Mexican Advertisers and Publishers seek to capitalize on U.S. Markets
06/01/2006
The Hispanic market is the logical extension for Mexican media and advertising powerhouses. Both are entering the U.S. with an increasing speed. With more than 60% of U.S. Hispanics coming from Mexico, Mexican media companies target a similar audience in
Advertisers get ready for custom publications targeting Hispanics
06/01/2006
Fortune 1,000 companies are increasingly interested in targeting Hispanics via custom publications. These companies can distribute their publications at their stores and own powerful customer lists in order to direct mail the publications to a large Hispa
Advertisers look to score goals, hit home-runs, and land punches
06/01/2006
Advertisers look to score goals, hit home-runs, and land punches
The Sky is the limit: Mobile phone users demand sophisticated “Latin” content
06/01/2006
In the rapidly growing wireless communications industry, marketing opportunities abound; and new research indicates that the Hispanic market is one of the most promising out there. As Juan Jose Nuñez of Starmedia sees it, “The Hispanic market has a huge p
Hormel bets on the Internet to attract Latinos
06/01/2006
Hormel bets on the Internet to attract Latinos
Hispanic Online Media Buying: What you need to know about an expanding market
06/01/2006
Hispanic Online Media Buying: What you need to know about an expanding market
Top Journalists ask for better coverage of Hispanics, including the border
06/01/2006
As Spanish-language media expands in the U.S., it is paramount for editors, publishers and advertisers to know what ways are best to connect with Spanish-speaking audiences. Portada® recently caught up with three very experienced editors.
Spreading “The Word”: IBL News and LTP Publications
06/01/2006
Spreading The Word: IBL News and LTP Publications
Year 4, Nr. 21
06/01/2006
- Best Buy’s advice to publishers
- Digital: What you need to know about Hispanic online media buying
- For mobile phone content providers the sky is the limit
- Editors share best practices about how best to connect with Hispanic readers
DIRECTOS (DIRECT MARKETING)
- Hispanic newspaper publishers expand into direct mail products
- Offer Analysis: People en Español direct mails soft subscription offer
- Focus on: Hispanic e-mail marketing vs. direct mail