Issue 21. Q2 2006
Mexican advertisers and publishers seek to capitalize on U.S. markets. Advertisers look to score goals, hit home-runs, and land punches. Advertisers see profit in Hispanic
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Mexican advertisers and publishers seek to capitalize on U.S. markets. Advertisers look to score goals, hit home-runs, and land punches. Advertisers see profit in Hispanic
People en español direct mails “soft” subscription offer
The Hispanic market is the logical extension for Mexican media and advertising powerhouses. Both are entering the U.S. with an increasing speed. With more than 60% of U.S. Hispanics coming from Mexico, Mexican media companies target a similar audience in
Hispanic newspapers push into direct mail
Fortune 1,000 companies are increasingly interested in targeting Hispanics via custom publications. These companies can distribute their publications at their stores and own powerful customer lists in order to direct mail the publications to a large Hispa
Advertisers look to score goals, hit home-runs, and land punches
In the rapidly growing wireless communications industry, marketing opportunities abound; and new research indicates that the Hispanic market is one of the most promising out there. As Juan Jose Nuñez of Starmedia sees it, “The Hispanic market has a huge p
Hormel bets on the Internet to attract Latinos
Hispanic Online Media Buying: What you need to know about an expanding market
Focus on: E-Mail Marketing vs. Direct Mail
As Spanish-language media expands in the U.S., it is paramount for editors, publishers and advertisers to know what ways are best to connect with Spanish-speaking audiences. Portada® recently caught up with three very experienced editors.
Spreading The Word: IBL News and LTP Publications
DIRECTOS (DIRECT MARKETING)