June 1, 2006


Issue 21. Q2 2006

Mexican advertisers and publishers seek to capitalize on U.S. markets. Advertisers look to score goals, hit home-runs, and land punches. Advertisers see profit in Hispanic

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Year 4, Nr. 21

  • Advertisers see profit in Hispanic custom publishing

    • Best Buy’s advice to publishers

    • Digital: What you need to know about Hispanic online media buying

    • For mobile phone content providers the sky is the limit

    • Editors share best practices about how best to connect with Hispanic readers


    • Hispanic newspaper publishers expand into direct mail products

    • Offer Analysis: People en Español direct mails soft subscription offer

    • Focus on: Hispanic e-mail marketing vs. direct mail
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