Erik Castillo has been promoted president, Latin America at Xaxis.
Castillo replaces Lucas Mentasti who left the company to become the President of [M]Platform, Latam at GroupM Worldwide Inc last December.
WPP’S global programmatic media and technology platform Xaxis has acquired Triad Retail Media, a leading digital retail media specialist in the US.Triad Retail Media recently launched a Hispanic owned ad network.
Portada interviewed Lucas Mentasti, Xaxis new Latin America CEO.
What: Programmatic audience company Xaxis announced the promotion of Lucas Mentasti to CEO, Latin America. Why it matters: Mentasti is promoted from previous role as managing director, Latin
What: WPP’s Xaxis has launched a pay-for-performance media model called Light Reaction. Why it matters: As performance marketing currently assumes about 10% of Xaxis’ more than
Last year Audience Buying Company Xaxis, a unit of Group M (WPP), announced the launch of operations in Latin America in order to bring Data-driven audience buying to Brazil, Mexico, Argentina and 5 other markets. Portada interviewed Lucas Mentasti, Managing Director, Latin America of Xaxis, to hear how his unit has been doing so far.