Posts Tagged ‘Xaxis’

Xaxis

Xaxis Names Lucas Mentasti Chief Executive Officer, LatAm

What: Programmatic audience company Xaxis announced the promotion of Lucas Mentasti to CEO, Latin America. Why it matters: Mentasti is promoted from previous role as managing director, Latin America, where he grew business from inception to more than 250 clients across the region. Programmatic audience company Xaxis announced the promotion of Lucas Mentasti to CEO, Latin America. Mentasti was […]


Xaxis Launches Outcomes based unit Light Reaction

What: WPP’s Xaxis has launched a pay-for-performance media model called Light Reaction. Why it matters: As performance marketing currently assumes about 10% of Xaxis’ more than US$700 million business, the new business is expected to outmatch its other revenue streams. WPP’s Xaxis has launched a pay-for-performance media model called Light Reaction.The new mobile-first performance advertising business will be […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

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