What: DynAdmic, a video technology firm/ad platform, has raised US$3 million in a Series A funding from XAnge Private Equity.
Why it matters: With its cookie-less contextual/targeting solution, DynAdmic is planning to use the funding to roll out in the U.S. and Canada as well as Latin America and continue expanding in Europe.
Video technology firm/ad platform DynAdmic has announced that it has raised US$3 million in a Series A funding from XAnge Private Equity to roll out in North and South America and continue expanding in Europe.
DynAdmic sells tailored branding campaigns using an advertising technology solution based on video content recognition to help identify viewers’ interests to serve the right ad to the right person. DynAdmic’s targeting platform runs advertisers’ content only on videos most relevant to their brand. Through its proprietary technology, it gains a deeper understanding of consumers’ video interests and is able to offer a superior contextual targeting. DynAdmic’s technology helps advertisers use Ad-Exchanges without impacting quality, transparency, confidence and accuracy.
The company is known for its cookie-less contextual/targeting solution but also, its brand safety technology providing a new level of transparency in digital video advertising now available for all media buyers. DynAdmic currently works like clients such as BMW, RedBull or Peugeot already use this technology.
For Stephane Bonjean and Bruno Champion, co-founders : “DynAdmic has set the standard for innovation in contextual Real-time bidding video advertising. Our technology currently analyses more than 1 billion video ad impressions per day in 18 countries. This fundraising by XAnge will enable us to accelerate our geographical expansion and focus on providing world-class technology and services to our clients.”
Nicolas Rose, partner at XAnge says : “DynAdmic, already present in most European markets, can now accelerate in the US and Brazil, both large video ad markets, as well as contribute to the programmatic buying revolution, which represents already 40% of total online media purchase globally.”