A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
2018 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the below campaigns, please contact Sales Manager Isabel Ojeda at email@example.com.
- Norwegian Airlines – Argentina
Agency Vizeum Argentina, part of Dentsu Aegis Network group and led by Mario Freire, has been assigned Norwegian Airlines account. One of the main low-cost airlines worldwide, Norwegian operates more than 450 routes to more than 130 destinations in Europe, the United States, the Caribbean, the Middle East, Thailand and North Africa.In addition, the low-cost airline is planning a further expansion of its long-haul flight network with London Gatwick as its major global base, and more routes to Latin America and Asia. The carrier’s first direct flight from the UK to South America departed last Wednesday, with a 787 Dreamliner taking its maiden flight from Gatwick to Buenos Aires.
- Supermercados Día – Argentina
Supermercados Día has chosen once again Havas Media for media management. The agency and supermarket chain have been working together for almost 17 years. Havas Media will continue to be responsible for the strategy, planning, negotiation and media buying from the supermarket chain.
- Tito’s Handmade Vodka
Tito’s Handmade Vodka is set to increase its presence in the Americas duty free in 2018 via activations at airports and on cruise lines.Tito’s has posted high double-digit sales growth in Americas duty free over the last year and the company is looking to build on that momentum. The company will increase its visibility on cruise lines via more branding on back bar displays and the creation of specialty menus, featuring new cocktails and ‘standout’ retail promotions. Tito’s is partnering with a number of cruise lines, including Celebrity, Royal Caribbean Cruises, Norwegian Cruise Line, Carnival Cruise Line and Disney Cruise Line.In Latin America, Tito’s has announced a new partnership with Dufry which will see the brand launch in Brazil, Argentina, Chile, Peru and Uruguay. Supporting promotions will take place later in the year.
- Puerto Madryn
Quiroga Medios and creative agency Meyer Action have been assigned Argentine city Puerto Madryn integral communication. The agencies will handle strategy design, off & online media buying and planning.
NEW FEATURES TO PORTADA’S INTERACTIVE DATABASES
We have incorporated new features to the interactive database of corporate marketers and agency executives targeting LatAm consumers:
–New Leads: Weekly more than 20 new leads uploaded to the Database by the Portada team as well as the contacts related to the above weekly Sales Leads column written by our editorial team.
Download the Database: Download the full Database in Excel Format.
Search Database: You can search through a user-friendly interactive Interface: Search Fields include: Name, Company/Agency, Job – Title, Address, Zip, E-mail, Accounts (Agency), Phone, Related News.