Posts Tagged ‘Vivendi’

Vivendi

Vivendi Offers US$2.6 billion to Buy 60% of Havas

Paris-based entertainment conglomerate Vivendi has made a US$2.6 billion to acquire 60 percent stake in advertising group Havas.
The combined entity would represent more than 13 billion euros(approximately US$14.3 billion) in annual revenues and add a new business to the Vivendi group, which owns Universal Music Group (UMG) and Canal Plus.


Vivendi Buys 80% Stake in DailyMotion for US$241 million

What: Vivendi, the owner of CanalPlus and Universal Music Group owner, has acquired an 80% stake in the DailyMotion from Orange for US$241 million (€217 million). Orange will retain 20 percent of the company. Why it matters: Vivendi will continue with DailyMotion’s growth as a platform to reach the digital generation for its music, film and television […]


Vivendi Buys 80% Stake in DailyMotion for US$241 million

What: Vivendi, the owner of CanalPlus and Universal Music Group owner, has acquired an 80% stake in the DailyMotion from Orange for US$241 million (€217 million). Orange will retain 20 percent of the company. Why it matters: Vivendi will continue with DailyMotion’s growth as a platform to reach the digital generation for its music, film and television […]


ANALYSIS: 5 things You need to know about Starcom losing Telefonica’s Latam business to Havas

As we published last week Starcom Media Vest lost its Telefonica media planning and buying business to Havas Media after it won the pitch in July. Many observers of the agency and client world are shaking their heads. Five things You need to know about why Starcom lost the Telefonica business (approximately US$ 250 million a year) and its implications for the media buying and planning business of major agencies.


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Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Nobox Chief Creative Officer Marcus Kawamura Drives Brands’ Consumer Engagement With Big Ideas

Miami-based agency Nobox has tapped Marcus Kawamura as Chief Creative Officer to drive brands’ engagement with consumers by generating big ideas and delivering them on multiple platforms. Rapidly shifting technology requires brands to speak with consumers on multiple platforms, but Kawamura says engaging consumers requires deep brand understanding, big ideas, and the ability to entertain and react quickly to opportunities.


Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

Exclusive Interview: Raja Rajamannar, CMO, on Mastercard’s Recent League of Legends Sponsorship

We talked to Raja Rajamannar, Chief Marketing & Communications Officer at Mastercard, about the bran’s recent multi-year partnership with Riot Games, to become the first global sponsor for League of Legends esports.