Victoria Cole


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

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Mindshare Latin America is making new staff and organizational changes throughout the region. Jorge Guglielmone, the network’s regional CEO, announced the appointment of Dan Reaume and Javier Hidalgo to Mindshare Mexico’s management team.






Dan Reaume will serve as CEO. So far he served as regional chief client officer for Mindshare, a company he joined in 2003.







Javier Hidalgo has been appointed Managing Director. He will work to build stronger relationships with both media and partners, generate new business  and strengthen ties with GroupM. Hidalgo joined Mindshare in late 2011.






Pablo Iesulauro was named CEO of the new Mindhsare Southern Cone hub (which covers Argentina, Chile and Uruguay). Still, he will continue in his position as CEO for Mindshare Argentina and will continue reporting to Guglielmone. Natalia Moris (CEO of Mindshare Uruguay) and Carlos Martínez (CEO of Mindshare Chile) will work in partnership with Iesulauro.






Vanesa Meyer is Visa‘s new VP of innovation and strategic alliances.Vanesa will lead efforts to develop and implement innovations and will manage strategic alliances to bring Visa innovations to its clients in Latin America and the Caribbean. She will be in charge of both The Center for Innovation in Miami and the Innovation Study in Sao Paulo. Most recently,she was Head of Products and Solutions Mastercard Worldwide Geo Central division.




John Raul Forero has been named Regional Creative Director of Ogilvy Latina. Forero, who will also continue in his role as Creative VP of the Colombian office, will replace César Agost Carreño, who from now on will lead operations in Mexico and Miami. Forero has been part of Ogilvy’s team for 12 years.






Victoria Cole was promoted to Managing Director of Wunderman Argentina. From this new position, Cole will assume responsibility for Wunderman’s general operations at local level, reporting to Juan Pablo Jurado, CEO LatAm.





Daniela Kravanja is the new Account Manager at Ignis Media Agency. She will be under Sol Terzi’s general direction. She comes from Mediacom where she held the same position.





SalveTribal, ABC Omnicom post-digital agency, announced the promotion of Cesar Toledo to Media General Director. Toledo joined the agency in April 2017. He will now coordinate all media area teams following Adriana Favaro’s departure.



WPP’s Grey Group has promoted  Michael Houston to the global chief executive officer role.Houston will oversee all of the network’s 430-plus offices and approximately 6,500 employees around the world. His predecessor Jim Heekin, who became CEO of Grey Group in 2005 and chairman the following year, will step into the executive chairman role, effective immediately.

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People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Batanga Media – Alexandre Jordao, Guillermo Abud ::: Michael Houston – Grey Group ::: MullenLowe Profero – Eric Andrade ::: iWedia – Claudio Lessa  :::  Young & Rubicam – Pablo Maldonado, Ezequiel Orlandi ::: Nestor Leal – iCrossing Chile ::: Emiliano Galván, Victoria Cole, Luciano Landajo – Wunderman Buenos Aires ::: Isobar Brazil – Alexandre Santos ::: Diego Livachoff – J. Walter Thompson Peru :::

Click here for previous Latam Changing Places editions
Batanga Media, announced the appointment of two new executives in order to support the company’s growth and expanding client demand:

Alexandre JordaoAlexandre Jordao has been named to the newly created position of Chief Revenue Officer, Batanga Media. Jordao will be relocating from Sao Paulo (Brazil) to Miami.




Guillermo AbudGuillermo Abud joins Batanga Media as the Head of Global Business Development. Abud was previously was previously VP Digital Director, Head of Programmatic for Multicultural & Mediavest 42° Digital at Starcom MediaVest Group.




Portada-Online.com - HomePage - Image - 1200 x 628 - 1.9-1 - News (16)Michael Houston has been promoted to global president of Grey Group, after most recently serving as North America CEO. He will continue to oversee North America operations, but will add responsibility for Latin America, Asia-Pacific and Europe and the Middle East. Houston has been with Grey since 2007 and has also served as chief operating officer of Grey New York.


k8fo1bE9_400x400MullenLowe Profero, the digital arm of MullenLowe Group, has appointed Eric Andrade as head of delivery, Americas. Prior to MullenLowe Profero, Andrade was Executive Director, Operations at The Barbarian Group.



iWedia, a provider of software solutions for TV devices to service operators and Consumer Electronics manufacturers, has announced the appointment of Claudio Lessa as Director of Business Development Americas to drive the growth of the company in the Latin America region. Located in Sao Paulo, Brazil, Claudio Lessa has accumulated 15+ years experience providing software solutions and associated services to the LATAM digital TV market. More recently, he led the initiative of Brazilian ISP Arganet in their digitization in ISDB-Tb (Brazilian Digital Television System), and advised a group of ISPs in Brazil.

Pablo_Eze-1Young & Rubicam Argentina has appointed Pablo Maldonado and Ezequiel Orlandi to become the new creative duo. They’ve both worked for agencies like Publicis, JWT, Lowe, DDB Mexico, Grupo Gallegos and LatinWorks, where they carried out projects for brands such as Heineken, Ford, Nestle, HSBC, Got milk ?, Reebok, Unilever, Bud Light and Carrefour, among others.

nestor_lealNestor Leal has been appointed managing director for iCrossing Chile.The executive joins the team to position the agency as a leader in delivering meaningful user experiences and measurable business results. iCrossing has global clients such as Coca-Cola, Kellogg’s, LG, BMW, DirectTV and Avon, among others. Leal was Interactive digital director at BBDO Chile for four years.

descargaEmiliano Galván and Victoria Cole are the new Vicepresidents at Wunderman Buenos Aires. Luciano Landajo joins the agency as the new General Account Director.

Prior to being promoted to Vice President, Victoria Cole served as General Accounts Director of the agency.

Emiliano Galván returns to Wunderman after having worked at Mercado Libre, where he served as Manager of Corporate Marketing.

In the past two years , Luciano Landajo served as Director of Circus and previously, he worked for agencies like Madre, Ponce and Santo Buenos Aires.

descarga (1)Isobar Brazil has announced the appointment of Alexandre Santos as vice president of technology and operations. Santos had been part of Isobar, serving as technology & project manager. Santos will work for a portfolio that includes clients like SKY, Fiat, Jeep, Whirlpool and Nivea, among others. In his new role, he will report to directly to Chueri.

descarga (2)Diego Livachoff is the new creative vice president of J. Walter Thompson Peru. Based in Buenos Aires, Livachoff was serving as DC for McCann’s regional hub.

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