A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now.
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- University Health System
Culture. Inspired. Marketing® agency MarketVision has won a strategic marketing assignment from San Antonio’s University Health System following an agency review. MarketVision will provide strategic direction and counsel regarding the Hispanic market for a new University Health System brand campaign being created by Richmond, Va.-based agency NDP, and also will adapt the brand campaign for the San Antonio Hispanic market. MarketVision also has worked on health-related marketing and communications campaigns for the Centers for Disease Control & Prevention (CDC), the Texas Organ Sharing Alliance and Healthy Hispanic Living.
Dickies, the manufacturer of work apparel, named Moroch Partners its media agency of record . The agency will develop a new paid media approach for the brand, using both digital and traditional platforms, along with managing all national buys, according to Mediapost. Creature previously handled the account. Dickies spent us$4.1 million on measured media in 2015, according to Kantar Media.
Hip hop icon Tupac Shakur will appear on Sprite newest campaign. Sjakur lyrics will be featured on this year’s edition of the “Obey Your Verse Lyrical Collection,” Adage reports. The campaign features lyrics on Sprite packaging this summer, including from Missy Elliott and J. Cole. A total of 16 lyrics will be inscribed on cans and bottles. Tupac’s lyrics include “keep ya head up” and “the gift of speech, the power to reach,” plus four others.The campaign will include a TV ad by Wieden & Kennedy as well as outdoor, radio, social and in-store ads. Sprite’s lyrical campaign is running alongside Coca-Cola’s “Share a Coke and a Song” program that launched in April.
- Dunkin’ Donuts
Dunkin’ Donuts coffee, donuts and sandwiches are now available for purchase on-the-go using a mobile device nationwide. The brand announced that On-the-Go Ordering is now available exclusively for members of the Dunkin’ Donuts DD Perks® Rewards Program at Dunkin’ Donuts restaurants throughout the country. DD Perks members can order, pay in advance on their smartphones and then pick up their favorite menu items while avoiding long lines.With On-the-Go Ordering, DD Perks members can place a mobile order up to 24 hours in advance, select their desired location, and then simply confirm via the new Dunkin’ Donuts Mobile App when they are ready to pick up their order inside the restaurant, or at the drive-thru. The order is automatically paid for using their Dunkin’ Donuts Card within the App. To enjoy On-the-Go Ordering, DD Perks members nationwide must download the newest version of the popular Dunkin’ Donuts Mobile App, called “New Dunkin’ Donuts” in the App Store or Google Play Store. In addition, the App also lets users access their DD Perks account to find mobile coupons and offers, locate the nearest Dunkin’ Donuts, find nutritional information and more.
- Enterprise Rent-A-Car
Enterprise Rent-A-Car will partner with the U.S.S. Enterprise as part of a deal with Paramount Pictures for the launch of this summer’s “Star Trek Beyond,” according to Mediapost.Fans can visit EnterpriseBeamsYouUp.com to enter for a chance to win a trip for two to the film’s premiere. Other prizes available through the sweepstakes include a private screening of the film for up to 50 people, as well as free movie tickets and prize packs. The film opens in theaters July 22.Enterprise airport shuttle buses in New York City and Philadelphia will be wrapped with images of the U.S.S. Enterprise and the phrase: “Until We Can Beam You Up, We’ll Pick You Up” displayed on the side.Enterprise’s partnership with Paramount Pictures’ is the brand’s first with a movie studio and most integrated marketing campaign for a film to date.
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