Tyler Witkin


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)
Click here for previous Changing Places editions

paco_olavarrietaCreative leader Paco Olavarrieta has been named a new partner and Chief Creative Officer at independent agency d expósito & Partners, headquartered in NYC. In a joint announcement released in New York by Daisy Expósito-Ulla, Chairman/CEO, and Jorge Ulla, Chief Ideation Officer, both founders of the agency launched eleven years ago, Olavarrieta is described as “a bold visionary with whom we share an instinct for constant renewal, an inspired game-changer with a proven record, and an entrepreneurial spirit, whose creativity has a winning zest to find the destination beyond.”
“Paco is here to ignite creative excitement in all our disciplines and to mine and expand the strategic vision for clients in an industry of accelerated and constant transformation,” the statement added. Olavarrieta —who prefers to be called Paco, aware of how difficult it is for those who don’t speak Spanish to pronounce his last name— had previously been at Dieste until December 2016. Prior to Dieste, he had a most notable career during which he had led his own creative shop, Olé. He also held the top creative post at The Vidal Partnership during its heyday, and worked at the award-winning Del Rivero Messianú (now ALMA DDB), where he had begun his U.S. career upon his arrival from Mexico, his country of origin.

tylerThe community  has elevated Tyler Witkin from Senior Strategic Planner to Director of Strategy. In this role, Witkin is charged with leading strategic planning for General Mills, BMW and Jim Bean’s tequila portfolio, including integrating consumer insights and research into brand stories. Prior to joining the community in 2015, Witkin was at Cavalry Agency in Chicago, most recently as Director of Strategic Planning. While there, she directed strategy for several of MillerCoors’ brands and its new product innovations pipeline. Before that, she was a Strategic Planner at FCB where she led development of strategy for Newell Rubbermaid brands including Sharpie, Paper Mate and Expo, as well as Valspar Paint and Kmart.



dougDentsu Aegis Network has promoted Carat U.S. CEO Doug Ray to President, Product and Innovation. Ray will be succeeded by Michael Epstein.







michael-epsteinEpstein joined the agency in 2013 most recently serving as Carat’s president and chief client officer.






descargaTelemundo has been promoted Richard Borjas to the newly created position of Vice President, Production, where he will oversee the development and production of multiple programs for the network, including Un Nuevo Día and Suelta La Sopa. Borjas will continue to be based in Miami and report to Jesus Torres Viera, Executive Vice President, Entertainment.





0eb01e4Amy Armstrong has been appointed the first U.S. chief operating officer for IPG Mediabrands’ media agency Initiative, as part of a new operating structure. She was most recently U.S. president of another IPG media agency BPN. Armstrong will oversee all U.S. offices and the regional presidents from East Coast, Midwest and West Coast.





kristian-magelIn addition, current Initiative U.S. president, Kris Magel, will shift his role to East Coast president of the agency, according to an Ad Age report. Magel will continue to oversee some of the agency’s largest clients out of the New York office. 






perdueStephanie Perdue has been appointed chief marketing officer at TGI Fridays. She was most recently chief product marketing officer at Taco Bell, where she worked since 2004.







Jerry Comstock was also named president and chief operating officer at TGIF. He is former CEO of Strategic Restaurants Corp., which owned 300 Burger King units



steve-nilsen_croppedBoyden, a global talent advisory and leadership solutions firm, announced that Steve Nilsen, has joined the firm as a Partner in its Atlanta office.Most recently, Nilsen was a partner with a national executive search firm, where he specialized in the placement of C-level executives in the consumer and healthcare sectors. Prior to his career in executive search, Nilsen served in a variety of management roles for The Coca-Cola Company in Bogotá, Oslo, London and Stockholm.





32a73aePaul Cohen is leaving PayPal to return to Visa almost after 10 years for global communications. He will report to Visa CMO Lynne Biggar. Cohen became VP of global corporate communications at PayPal in mid-2015.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s  Career Board!)
For prior Changing Places editions, click here.

AAEAAQAAAAAAAAVKAAAAJGVlZWNjMjM2LWY3ODctNGQ1NC04ZTMxLTI5NDRiYzUzNTQxMgRafael Lima has been appointed Digital Marketing & eCommerce Director at TracFone Wireless based in Miami. Lima previously worked as Digital Marketing Director at Multiplica.




Hispanic Digital Agency Captura Group hired Stacey Abreu, until recently MD Multicultural at Mindshare. Abreu will have the position of Managing Director and be based in New York. “As media and technology continue to converge, Stacey brings a unique skill set to Captura Group that will result in innovative solutions for our clients to reach Hispanic consumers across digital channels.” said Lee Vann, Co-Founder and Chief Strategy Officer of Captura Group.

descargaAlfredo Pedroso is the new Director, Pan-Regional Sales at Sony Pictures Entertainment based in Miami. Until recently Pedroso worked as VP in Marca Miami.




Lamar Johnson Octagon AccessLamar Johnson is the new Vice President of Octagon Access, the millennial and multicultural marketing division of the global sports and entertainment leader. Johnson is an industry veteran and expert in developing integrated marketing strategies, branded entertainment and digital campaigns to grow brand results with specific consumer segments.Johnson spent eight years at beverage company Remy Cointreau working across the entire company portfolio .He has also worked with consumer brands including Coca-Cola, L’Oreal and Sprite.


unnamedUnivision Communications, Inc. (UCI), the media company serving Hispanic America,has announced that Isaac Lee has been named to the newly created position of chief news and digital officer, with additional responsibilities over Multicultural and Music and maintaining oversight of the News and Digital divisions. Lee will continue to report to Randy Falco, president and chief executive officer of UCI and remains as CEO of FUSION.
As chief news and digital officer, Lee will be responsible for all digital functions across the company. Lee will manage key areas of the company’s growth strategy, including UCI’s comprehensive Multicultural strategy, which includes FUSION, El Rey, Flama and The Root. He will also develop an integrated music strategy that will include UCI’s music tentpole events and alignment with the Company’s Radio programming team.

unnamed (1)Univision Communications Inc. (UCI), the media company serving Hispanic America, has named Hector Fabregas vice president and director of sales for Univision Chicago. Fabregas will replace Dominic Fails who was recently promoted to senior vice president of Local Media Sales for Univision Communications Inc. Fabregas will report to Doug Levy, senior vice president and general manager at Univision Chicago.Fabregas joined Univision 17 years ago as an account executive and worked his way up to local sales manager and director of sales for Univision Radio in Chicago. Most recently, Fabregas was the director of local sales at Univision Chicago. Fabregas earned a bachelor degree in communications from the University of Illinois in Chicago.

Oficial PixOlympusat has communicated that Jesus Oswaldo Piñango has been named to the newly created position of Director of Content Strategy from where he will provide a key leadership role in the project development to ensure the content strategy needed to reach the target audience for Olympusat networks and partner channels.Jesus will report to the COO, Charles Mohler, and will coordinate with directors, production staff assessing multicultural TV content for new and stablished TV networks into the traditional distribution and OTT platform as Vemox, Olympusat multiscreen turnkey solution.In the year 2000, the U.S. government recognized Jesus with the Executive Producer Alien Extraordinary Achievement in Television, under the sponsorship of the Producers Guild of America, The Organization of American States and The International Federation of Journalism. In an effort to understand the television industry, Jesus worked in the traffic and programming departments for Telemundo, Imagina, Directv, Sky Mexico, and lastly, Olympusat, where he is now serving as Director of Content Strategy.
descarga (1)Telemundo Denver / KDEN has announced that Pamela Padilla has been promoted to News Anchor, effective immediately. Padilla, who joined Telemundo Denver in February 2015 as a Multimedia Journalist, is a passionate story-teller who has reported the Denver metro area’s most impactful news. In her role, she will join Co-Anchor Guillermo Martinez and Sports Anchor Carlos Rausseo Anchor on Noticiero Telemundo Denver at 4:30 PM, 5 PM and 10 PM, to deliver local breaking news and information to Spanish-speaking viewers throughout the Denver metro area.Padilla joined Telemundo Denver in February 2015 as a Multimedia Journalist. She holds a bachelor’s degree in Journalism from the Walter Cronkite School of Journalism and Mass Communication at the University of Arizona.


202fac2The community, part of SapientNitro, has announced the appointment of Tyler Witkin as a Senior Strategic Planner. Witkin will be charged with integrating consumer insights and research into the agency’s brand stories. Based in Miami, she will report directly to Andrew Speyer, Executive Director of Planning and Strategy.Prior to joining the community, Witkin was at Cavalry Agency in Chicago, most recently as Director of Strategic Planning.

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