A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
HSBC – Mindshare / Global ::: The Palace Luxury Outlet – Argentina ::: PageGroup – Argentina ::: Tramontina – JWT / Brazil ::: Volkswagen – CP Proximity / Spain ::: Thomas Nelson – Francisco ::: Open English
The publisher and producer of Christian books, bibles and Videos is introducing a marketing campaign to promote the Spanish-language book “Francisco” on the recently elected pople Francis I. The advertising promotional campaign starting on May 7th in the U.S. and Mexico comprehends:
- Radio Interviews in key Markets (Miami, Puerto Rico, South Texas, Mexico, Los Angeles)
- TV product placement (Morning Shows – Mexico, Miami, Puerto Rico, Los Angeles)
- Online Ads (Adwords)
- Online Ads (Yahoo, Univision)
- Online Video Ads (Youtube and Pay per view content outlets)
“Francisco” will also be promoted through Thomas Nelson direct mailed catalogs. Thomas Nelson is the sixth largest American trade publisher and the world’s largest Christian publisher.
Open English, the online and off-line English-language school originally founded in Caracas, Venezuela, is going to soon target prospects in the U.S. Hispanic market and Spain. Open English has already done substantial marketing and advertising in Latin America, including in Brazil where it is a top 15 cable Advertisers. Mario Cordon, Open English’s Chief Marketing Officer, will be speaking at Portada’s Latin American Advertising and Media Summit in Miami on June 4-5.
HSBC has chosen WPP´s Mindshare to handle its global media buying and planning account. Mindshare retains the estimated USD 600 million global account after a review that began last fall.
The Palace Luxury Outlet – Argentina
The Palace Luxury Outlet has chosen the Argentinean agency Quiroga as its media agency. Quiroga will be in charge of the media planning and buying in the country.
PageGroup – Argentina
Jasper + Asociados has been named by PageGroup and its brands (Page Executive, Michael Page,Page Personnel and Page Interim)its communication and PR agency in Argentina.
Tramontina – Brazil
JWT will work with Tramontina in Brazil as its creative agency. The account will be managed by JWT Porto Alegre.
CP Proximity Spain has won the Volkswagen Finance account after a review. The agency will be in charge of the communication, advertising, branding, marketing, CRM, events, shop marketing, campaings, and digital operations in Spain.
Nora Guardiola will be in charge of the account in CP Proximity and Juanma Ramirez will be in charge of the media planning and buying.
Samsung has announced a deal with Usain Bolt. The athlete will be the image of Samsung´s new global campaign for its camera NX300.
La Liga BBVA, a professional division of the Spanish football league, has once again partnered with the Burger King brand and Pepsi for a promotion aimed at engaging soccer fans.
Building upon the 2012 La Liga promotion, guests will have the opportunity to celebrate their favorite soccer teams and players at participating Burger King restaurants and earn chances to win prizes in an in-restaurant scratch and win game as well as an online Facebook game. The Facebook game is free and available to everyone who downloads the app. Scratch & Win game pieces are included with the purchase of a qualified combo meal.
Learn more about crucial strategies from advertising and media luminaries targeting Latin American and Hispanic audiences. Book now for our Latam Advertising and Media Summit, a required event for any marketing professional.