Stefano Zunino


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

 ::: Evelyn Ferro – Sizmek  ::: Publicis Groupe -Tim Jones, John Sheehy, Lisa Donohue , Vittorio Bonori, Brian Terkelsen, Andras Vigh ::: Digilant – Alan Osetek  ::: J.  Walter Thompson – Stefano Zunino  ::: Atento Brazil – Mário Câmara  ::: Jairo Lezaca – Publicis Ecuador  ::: Guiga Giacomo  –  Ogilvy & Mather Brazil:::  United Continental Holdings – Oscar Muñoz :::

Click here for previous Latam Changing Places editions

descarga (1)International Marketing, PR & Communications Executive Evelyn Ferro is leaving Sizmek to embark on new professional challenges. Ferro was Regional Marketing & Communications Manager, LATAM at Sizmek for almost 2 years.




C9R8ZXxb_400x400As part of Publicis Groupe’s structural and leadership changes for Publicis Media:





descargaZenith Optimedia’s Tim Jones will serve as regional CEO for the Americas. Mr. Jones has served as CEO of media agency network Zenith Optimedia in North America.





6871fe16aae0255a228b9ce119d1a4f9John Sheehy will oversee global clients.


Lisa Donohue will serve as global brand president for Starcom; Vittorio Bonori for Zenith; Brian Terkelsen for Mediavest/Spark and Andras Vigh for Optimedia/Blue 449.



descarga (3)Digilant, a global programmatic buying company, has announced the appointment of Alan Osetek as its new Global CEO. Osetek will oversee all operations in Spain and in the other seven markets in which Digilant operates (Chile, Colombia, United States, Italy, Mexico, Peru and the United Kingdom), and the progress of its technological solutions both in DMP (Data Management Platform) and DSP (Demand Side Platform). Prior to this appointment Osetek was global president of Resolution Media, a company of Omnicom Media Group.


z J.  Walter Thompson has promoted Stefano Zunino from Latin America chief executive to CEO of the Americas. He will report to J. Walter Thompson Company Worldwide Chairman and CEO Gustavo Martinez. Zunino will continue serving in his other positions as J. Walter Thompson Company’s head of digital and executive chairman of Mirum.As CEO of the Americas, Mr. Zunino will oversee JWT, Mirum and Colloquial across North America and Latin America. Mr. Zunino will relocate from Sao Paulo, Brazil to the U.S. by the end of the year and split his time between New York and Miami.Prior to JWT, Mr. Zunino was CEO of Lowe in Brazil.


descarga (2)Atento has appointed Mário Câmara General Director of Atento Brazil, effective March 1st. Câmara also joins Atento’s Global Board of Directors. Prior to this appointment, Câmara led Atento’s Banking and Financial Services business unit for more than 5 years.




descarga (3)Jairo Lezaca is the new creative director of Publicis Ecuador. He will replace David Bamballi. Lezaca comes from Veritas DDB Ecuador where he served as DGC from December 2013 to February 2016.




descarga (4)Guiga Giacomo is the new creative director of Ogilvy & Mather Brazil. He will join the team headed by Claudio Lima, vice president of the subsidiary. Giacomo has over ten years of experience and worked for brands such as Havaianas, Volkswagen, Nestle, Unilever, Jeep, Fiat and Natura, among others. He returns to the agency where he served as creative director until early 2015. Prior to this appointment, Giacomo worked at Pereira & O’Dell Brazil, Almap BBDO and Agency Click (now Isobar).


descarga (5)United Continental Holdings has reincorporated Oscar Muñoz as president and CEO. Muñoz is planning to return to these full-time positions as from March 14, 2016, and resume all his previous duties and responsibilities.




What: JWT Brazil has acquired Blinks, a leading search engine marketing agency and largest advertisers of Google in Brazil.
Why it matters: The move is aimed to offer WPP  clients a wider array of digital marketing services.

Paula Puppi - Stefano Zunino-WPP ‘s wholly-owned operating company global marketing communications agency JWT  has acquired a majority stake of Mídia 123 Serviços de Publicidade Via Internet Ltda. (“Blinks“), a leading Brazilian search engine marketing agency in Brazil strengthening its digital media market share.

Since its launch 5 years ago, Blinks specializes in sponsored-links campaigns and other performance media, to meet the growing demand of digital media services. Clients include Bom Negócio, CVC, Netfarma, Staples, BB Box, Giuliana, and Sem Parar. Founded in 2009, the company employs 81 people and is based in São Paulo.

With Paula Puppi (ex F.biz and Microsoft) as CEO, Blinks is one of the largest advertisers of Google in Brazil.

As the Internet continues to grow, clients are focused on effective search-engine marketing (SEM) strategies in a complex effort to achieve top search engine rankings. As a result, clients are increasingly turning to SEM solutions, such as Blinks, to play a strategic role in maximizing their Internet presence and their effective return on investment.

This investment continues WPP’s strategy of investing in fast growing markets and sectors and its commitment to developing its strategic networks throughout the dynamic Brazilian market. In Latin America, WPP companies (including associates) collectively generate revenues of over US$1.6 billion and employ 20,000 people.

“We have a very strong digital media culture; we understand that brands communication requires services expertise in this area. We could not have closed a better partnership,” says Stefano Zunino, president of JWT Group Brazil, Global Head Digital and CEO of J. Walter Thompson LatAm.

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Luciana Schwartz – Wunderman Brasil  :::  Mariana Bricchetto  – Dentsu Argentina ::: Claudio Sordo – Geometry México ::: Laura Santoni – Marriott International, Inc. ::: Ángel Riesgo / Philippe Lapierre – DDB Chile :::

Stefano Zunino -Born in Italy, but with 16 years of career in Latin American countries such as Argentina and Brazil, Stefano Zunino leads the integration of two regions of JWT: LatAm and Brazil, following his recent appointment as CEO of JWT LatAm. He will also maintein its position as CEO of Digital Worldwide.
Luciana Schwartz - Brasil -Luciana Schwartz has been hired at Wunderman Brazil as Media VP. Schwartz has been working as COO and VP Market for IG. Schwartz also has worked before for NeogamaBBH, Y&R, DPZ, AlmapBBDO and McCann-Erickson. She has worked with clients like Alpargatas, Audi, Bayer, Bradesco, Danone, Goodyear, LG, Tam, Unilever and Vivo.


Marina Bricchetto -Dentsu Argentina has appointed Mariana Bricchetto as new planning director. Bricchetto has 19 years of experience and has worked for McCann-Erickson, Ogilvy&Ogilvy Action and Geometry Global. The agency is leaded by Guillermo Muro in the country. 

Bricchetto has worked before with Coca-Cola, Unilever, Kimberly Clark, General Motors, BAT, Nestlé, L´Oreál and  Mastercard.

Geometry-Global -Geometry Mexico, the new agency created by the former OgilvyAction and G2, has named Claudio Sordo as its new general director.

The Global CEO of WPP Group new company, Steve Harding, attended the launching of this firm to reaffirm the importance the Mexican market has for Global Geometry. Among its clients:  British American Tobacco (BAT), Cervecería Cuauhtémoc Moctezuma, Coca-Cola, Diageo, KFC, LG, Liverpool, Nestlé and Unilever.

marriot -Laura Santoni  has been named global sales VP for Latin America and the Caribbean of Marriott International, Inc. Marriott has three offices in Miami, City of Mexico and Sao Paulo).


Fernández y Riesgo - Chile -DDB Group Latin America has announced Eduardo Fernández, director of DDB Chile, is retiring after 23 years.  Philippe Lapierre will replace Fernandez.


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