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What: South Florida based eSports leader Ben Spoont will speak at Portada Miami.
Why it matters: The Miami Heat partner will discuss how eSports is bringing value to existing traditional professional sports teams.

Joe Favorito, chair of the Sports Marketing Board, has prepared a background piece on speaker Ben Spoont and the topic he will be discussing at Portada Miami. To join the conversation with him and all our other speakers, register here!

Ben Spoont (@benspoontis the co-founder and owner of Misfits (@misfitsgg). The Misfits organization owns teams that compete in League of Legends, CounterStrike: Global Offensive, Overwatch, Hearthstone: Heroes of Warcraft, as well as participating in the game Super Smash Bros.

The parnership… associated their young and growing brand with the iconic one of the Miami Heat.

In 2016, Misfits (cofounded by Spoont with Syfy Channel founders Laurie Silvers and Mitch Rubenstein) partnered with the Miami Heat, becoming the NBA franchise’s foray into eSports and gaming.

The partnership was groundbreaking as it gave Misfits resources into the traditional sports world, assisting with merchandise development, marketing, digital, sponsorship, ad sales, and activation as well as associating their young and growing brand with the iconic one of the Miami Heat.

Spoont, a Duke grad, will be part of the panel on April 19 in Miami which will take the audience through the growth of eSports and help explain the great brand value that professional teams are bringing to eSports while exposing a legacy NBA brand to a new and diverse, and younger, audience.

Portada Miami attendees will get to learn how the world of the NBA and the world of gaming have come together, straight from one of the most influential people in such a unique partnership.

 

 

 

Check out the stars of Portada’s Sports Marketing Board, who will meet at Portada Miami on April 18-19 to discuss various topics related to the future of marketing and innovation in sports. Register now!