Posts Tagged ‘SMG’

SMG

SMG’s Spark wins Taco Bell’s US$300 Million Media Assignment

What: Fast food giant Taco Bell has consolidated its traditional media assignment with Publicis Groupe’s SMG’s Spark after a formal review. Digitas, also part of Publicis Groupe,  continues to handle digital media planning and buying. Why it matters: Mec, a unit within WPP’s GroupM, was the incumbent. Spark already handles strategy and planning for Taco Bell since 2012. Following […]


Changing Places LatAm: Kim Kadlec, Jodie Stranger, Norberto Noriega, Wendy Clark…

People change positions, get promoted or move to other companies. Portada is here to tell you about it. SMG – Kim Kadlec, Jodie Stranger ::: Norberto Noriega – Y&R Peru ::: Wendy Clark – Coca-Cola ::: Mathias Harbek ,Yago Fandiño – JWT ::: Cristina Omura – FCB Brazil  ::: Click here for previous Latam Changing Places editions Starcom MediaVest Group, a division of Publicis Groupe […]


LINKAGE: Celebramos Hispanic Heritage Month, Content Marketing Tips, Somos ….

A recap of major news on the marketing and media front from around the web compiled by Portada Digital Media Correspondent Susan Kuchinskas. Heritage of conscious consumption Nielsen celebrates “conscious consumers” during Hispanic Heritage month, with vignettes of real consumers appearing every Monday on its Multicultural YouTube channel from September 15 through October 15. The […]


Sales Leads: Unified Grocers, Maytag, Chevy, Honda, SMG

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. Start the year on the right foot with Portada’s Interactive Directory of Corporate Marketers and Agency Executives. To acquire the database, please call Armando Gutierrez at 1-800-937-5322 or […]


Sales Leads: South Hill Designs, Mayimbe Media-“Breakneck”, Chevy Silverado, Walmart…

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the Hispanic market and/or targeting Hispanic consumers right now. South Hill Designs South Hill Designs, a national “party-plan” direct sales companies, announced plans to embrace the Hispanic market with a comprehensive Spanish-language marketing operation. South Hill Designs employs the […]


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Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Curacao’s CMO Ariela Nerubay: Automated Behavioral Emails More Than Double Open and Click-Through Rates

Two years ago, the large-format retail store chain Curacao, headquartered in Los Angeles, began to send out automated emails based on customers’ interactions on Curacao’s website. The results have proven impressive, and Curacao plans to roll out new features offered by its automated emailing tool in the coming months.