A summary for Media Sales Executives and Advertising Agencies to see what clients are moving into the Latin American market and/or targeting Latin American consumers right now.
Xavier Rubio – Arista Mexico ::: Fernando Vizcaíno – Havas Worldwide ::: Sigma Alimentos – Mexico ::: P&G – Global
Arista starts operations in Mexico. Xavier Rubio will be in charge of the agency in the country.
The Spanish agency is expanding into Latin America and the US.
Fernando Vizcaíno has left Havas Worldwide as its Country Manager for Argentina, Chile and Spain. Gustavo Reyes will replace Vizcaino in Argentina. Havas hasn´t announced yet who will be replacing Vizcaino in Spain and Chile.
Maxus México has been chosen as AOR of Sigma Alimentos. WPP´s Maxus will be in charge of the media buying and planning in Mexico for Sigma brands Fud, Nochebuena, San Rafael and Yoplait.
The Procter & Gamble Company announced it is grouping its Global Business Units into four industry-based sectors as part of the Company’s ongoing plan to improve business performance. These changes support the Company’s current growth strategies of strengthening developed market businesses, maintaining developing market momentum, building a strong innovation pipeline, and driving productivity improvements, according to the company.
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