Tag

Shayne Walters

Browsing

Valassis, a company that has substantial weight in U.S. direct marketing as well as in the newspaper pre-print market, recently announced an agreement to be acquired by Harland Clarke Holdings,  an integrated payment solutions and marketing services provider, who will take Valassis private.

RedPlum Rob Mason, president and chief executive officer of Valassis, said in a prepared statement, “Under Harland Clarke Holdings, we expect to create a company that is stronger than our individual businesses, which will allow us to pursue our vision of intelligent media delivery while continuing to strengthen our company’s award-winning culture. Harland Clarke Holdings is the right owner for Valassis and has the expertise and resources to accelerate our continued evolution and innovation that will benefit our associates and Valassis’ more than 15,000 clients.” The combination of Harland Clarke Holdings Corp. and Valassis will create a leader in the transaction services, media delivery services, consumer and business direct and education solutions industries with approximately $3.3 billion in combined revenues.

Changes ahead?

Among other products and services, Valassis produces and markets RedPlum, a print and online coupon book that is including in many newspapers nationwide, including many Hispanic newspapers. Industry observers asked by Portada do not expect major changes to happen in the way Valassis operates. Direct Marketing veteran Shayne Walters, Business Development Director at Synergy Direct Response says the  that “the deal will have little or no impact on the sector.Valassis will continue to do what they do.”

Revenue Decline

The direct marketing industry,particularly as it related to direct print marketing, has faced substantial challenges over the last few years. This has been reflected in Valassis revenues and earnings level. For the third quarter ending Sept. 30, Valassis reported $27.7 million in net earnings on revenue of $489.4 million. In the same quarter last year, net earnings were $36.7 million on revenue of $523.8 million. That represents a 24.6 percent quarterly earnings decline, and a year-over-year 6.6 percent fall in revenue.

Agreement

Under the terms of the agreement, Harland Clarke Holdings, a wholly owned subsidiary of MacAndrews & Forbes Holdings Inc., will acquire all of the outstanding shares of Valassis for $34.04 per share in cash, representing a transaction value of approximately US $1.84 billion. (Interestingly, Valassis bought ADVO in 2006 for US $ 1.3 billion). The transaction, unanimously approved by both the Valassis and Harland Clarke Holdings Boards of Directors, will be effected through a tender offer by a subsidiary of Harland Clarke Holdings for all of the shares of Valassis, followed by a merger of the acquisition subsidiary with and into Valassis.

 

 

 

People change positions, get promoted or move to other companies. Portada is here to tell you about it.

Jumptap, a mobile advertising agency, announced that it has appointed industry veteran Adam Chandler to SVP of Sales.Chandler brings more than 14 years of digital media and advertising experience and joins Jumptap from the seed-stage VC firm Lerer Ventures, where he served as Executive in Residence. Previously, Chandler spent eight years at Yahoo! in a number of executive sales management positions. He was responsible for spearheading the company’s U.S. Hispanic advertising division, managing Yahoo’s U.S. revenue and advertising display partnerships, and last serving as Executive Director of Sales, overseeing Yahoo!’s off-network advertising partners, including eBay, AT&T, Walmart, and NBC/Telemundo. Chandler has also held executive leadership roles as Chief Revenue Officer at Martini Media, and President & Chief Revenue Officer of the men’s lifestyle company Thrillist

Azteca America has named Eduardo Cancela as GSM of its  stations in Miami & New York

SYNERGY Direct Response announced that Shayne Walters has joined their New Business Development team. He will be based out of their corporate ofices in Santa Ana, CA. Mr. Walters has over 25 years of experience in providing dynamic and innovative new business sales solutions to the consumer marketing and advertising industry. He will now have responsibilities in helping to grow SYNERGY Direct Response’s customer base and driving new sales revenue. Mr. Walters joins SYNERGY Direct Response from PowerDirect Marketing, a leading direct to door advertising rm, where he was Vice President of Business Development and helped grow the company from a regional rm to national advertising service provider.

The editorial team of the just launched Gizmodo en Español  is led by Manuel Ángel Méndez, previously technology editor of El País. In addition, Manuel Ángel Méndez, a contributing editor who worked for El Mundo newspaper; and Jesús Díaz, founder of the original Gizmodo Español is now Editor Emeritus. One more editor will also be hired to round out the staff. “I’m very excited because I have always been passionate about technology, so having this opportunity is a huge thing for me and I am very happy to put together and work with this kind of team,” added Daniel Mauser, who has been named head of Gawker’s services expansion for the Hispanic market.

MediaWhiz will keep its name, corporate branding, and distinct brands, after the recent acquisition by Matomy, but gets a new CEO. Hakan Lindskog. Lindskog, was previously chief executive at CPA (Cost per Acquisition) network Neverblue. Sine existing members of MediaWhiz’s executive team left the company, among them CEO John Kuendig and President Ed Kats, but a representative says the departures weren’t related to the company’s sale and other MediaWhiz management team will remain post-acquisition.

Juan Pedro Di Polo, creative Director of digital agency Wikot will now joining Wikot’s Miami team. Di Polo previously worked out of Wikot’s Caracas, Venezuela, office.

Get our e-letters packed with news and intelligence!