Sergio Lazarov


People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s Career Board!)


Media consultancy MightyHive has announced the appointment of Rashaad Jamal as VP of Learning and Development. In this role, Jamal will fortify two internal programs (MightySchool and MightyResume) and create additional programs for the continued development of its on-boarding and up-skilling capabilities.





Esteban Abascal was appointed CEO of Interamerican Foods and La Moderna USA, and is now in charge of all the company’s operations in the United States. His company will take a big step in its mission of expansion in the U.S. market this year.





The Shipyard had appointed Kate Canel as its Director of Performance Media, a newly-created role in which she will lead all strategic programmatic planning initiatives and oversee the agency’s integration of digital advertising technologies that drive innovation and measurable client growth. In addition, Canel recently joined Portada’s Agency Star Committee.





PayPal has named Allison Johnson Chief Marketing Officer. This is PayPal’s first CMO since 2013. Johnson will be charged with leading strategic marketing for PayPal and its family of brands, which includes Venmo and iZettle.






Collage Group has announced the hiring of David Burgos as Sr. Director, Consumer Insights to lead the company’s custom insights business. Burgos most recently led Consumer Insights and Strategy at The Kraft Heinz Company.






Dan Pearce, ex-marketing head at Ticketmaster, has been named CMO by Virgin Experience Days. Pearce will be responsible for the development and delivery of marketing strategies designed to propel experiences rather than objects.





As reported by Media Moves, former Telemundo and Endemol Shine Latino executives Mauricio Piccone and Sergio Lazarov have teamed up to create and launch a new production company called Studio Pacifico, targeting U.S. Hispanic and Mexico markets.





MillerCoors has hired Kraft Heinz executive Michelle St. Jacques as its new CMO, replacing David Kroll, who left the position six months ago. She is the first-ever female CMO at MillerCoors, which was formed in 2008.






People change positions, get promoted or move to other companies. Portada is here to tell you about it.

(Looking for your next Career move? Check out Portada’s new Career Board!)

For prior Changing Places editions, click here.

2LL17Ghs_400x400Viacom International Media Networks has made a series of promotions at its Americas division:




descarga (1)Miami-based Juan Acosta, previously VIMN Americas chief financial officer, has been appointed chief operating officer. Acosta will be responsible for VIMN’s portfolio of brands including MTV, Nickelodeon, Comedy Central, Paramount Channel and Tr3 in Latin America, Canada and the US Hispanic market.


5861_468Federico Cuervo, who is based in Buenos Aires, has been named senior VP of entertainment brands. Cuervo will be responsible for Comedy Central and the Paramount Channel in Latin America and Worcman will handle MTV and Tr3 in the US Hispanic market plus VH1 in Latin America.


descarga (2)Sao Paolo-based Tiago Worcman has been appointed senior VP of music brands for VIMN Americas.



imagesVIMN has also signed a deal with free-to-air network GDSTV in Georgia for it to produce a local adaptation of The Daily Show, marking the second local version of the Comedy Central hit after it was adapted in the Netherlands.The series will be hosted by celebrity Ilo Beroshvili, who will poke fun at the political landscape in Jon Stewart’s satirical style. The local adaptation will air five nights a week from September 2015 in Georgia.


oY9hm2VY_400x4002btube has announced its board of directors.The new Board Members of 2btube are:




Jesus-Perezagua-e1395660086450Jesus Perezagua, who until recently was president Europe and Africa at Fox International Channels where he began his career in 2003, joining the group as managing director of FIC Spain and Portugal. From 2005, he headed up the company’s expansion across Eastern and Central Europe as well as Greece and Turkey before taking over for the entire European and African operations in 2011.Before joining Fox International Channels, Perezagua held positions at Fox Kids Entertainment in Spain and at Japanese toy company Bandai Espana. He currently lives in Tokyo where he is advising Fox International Channels Asia.


descarga (3)Punit Goenka, who is the Managing Director and Chief Executive Officer of Zee Entertainment Enterprises Ltd. (ZEEL), India’s second largest media company with an income in excess of USD 750M. Punit is responsible for expanding the company’s global presence across 169 countries, and its reach to over 959 million viewers. ZeeTV is a major presence on YouTube with more then 3.5 million subscribers and 200 million monthly recurring views.


seanSean Cohan, Executive Vice President, International for A+E Networks. Mr. Cohan oversees A+E Networks’ International division, managing the company’s brands, content, and services outside the U.S.  He manages staff in New York, Los Angeles, London, Rome and Singapore, and venture teams across 20 more cities.  The division’s activities include branded channels, content sales and digital media distribution.A graduate of Harvard University, Mr. Cohan holds an MBA from Stanford University.


proxyDaniel Rodriguez and Mauricio Piccone have been named Co-Executive Vice Presidents of newly launched Endemol Shine Latino.The new Spanish-language division comes on the heels of the recently completed joint venture that brings together Endemol, Shine and CORE Media, to create a global content creator, producer and distributor with one of the most extensive and diverse portfolios of international hits in the world.


Rodriguez, who was formerly Shine Group’s Vice President of Sales for Latin America, will oversee all sales initiatives for Endemol Shine Latino. Rodriguez, who has worked in international production, sales and acquisitions for more than 25 years, was named Shine Group’s Vice President, Sales for Latin America in May 2014. In his previous role, Rodriguez was responsible for tape and format sales, as well as business development for the unit across Latin America. Rodriguez joined Shine Group from Cisneros Media Distribution, where he served as Director of Sales, overseeing group sales and business development for key territories in South America and Europe.

Piccone, who most recently served as Senior Vice President, Endemol Latino, will lead all Spanish-language programming initiatives for the division. Since 2010, Piccone had served as Senior Vice President, Endemol Latino USA, where he oversaw the Hispanic market in both the U.S. and Mexico.  Prior to joining Endemol Latino USA, Piccone worked in production for Endemol Mexico,and was based in Mexico City, Mexico.

149f1a2Sergio Lazarov, a veteran showrunner and director, has also joined Endemol Shine Latino as Vice President, Production. Lazarov, who joins Endemol Shine Latino as Vice President, Production, comes with a great deal of experience in the U.S., Spain and Romania. Lazarov most recently directed two seasons of “La Voz Kids” for Telemundo and also served as executive producer for Telemundo’s “El Artista.” Lazarov has directed more than 200 hours of musical performances and live television internationally.

The Endemol Shine Latino team is based in Miami and covers all Spanish-language sales and production in both the U.S. and Mexico.

descarga (4)MCB Network Corp has announced the appointment of two new sales representatives to broaden MCB’s MiCasa Network advertising in the national market: Felipe Herrador in Las Vegas and Rachel Rotger with her Stillwater Communications team in Detroit join the MCBN sales and marketing team.