A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting Latin American consumers right now.
Nestlé announced the global launch of a new range of Starbucks products to enjoy at home. Consumers can now enjoy a line of 24 Starbucks-branded coffee products from Nestlé, including whole bean and roast as well as the first-ever Starbucks capsules for Nestlé’s Nespresso and Nescafe Dolce Gusto systems.This is the first product launch since the two companies formally joined forces in August last year and created a global coffee alliance.Nestlé will start rolling out products in several markets across Asia, Europe, Latin America, the Middle East and the U.S.Through the global coffee alliance, Nestlé has the perpetual rights to market Starbucks Consumer Packaged Goods and Foodservice coffee and tea products around the world, outside of Starbucks coffee houses and excluding Ready-to-Drink products.The agreement will consolidate Nestlé’s leading position in the global coffee business while significantly strengthening Nestlé’s coffee portfolio in North America.
- Falabella Group
Falabella Corporate Services, part of retail giant S.A.C.I. Falabella, South America‘s largest integrated retailer partners with ThoughtWorks India, a global software consultancy to fast track the e-commerce platform of the Falabella Group. The strategic partnership will give Falabella competitive advantages of customized, scalable and a secure platform that will integrate with its existing systems.In line with the Group’s aspirations of being a formidable digital commerce player in the countries it serves – Chile, Peru, Colombia, Argentina, Brazil, Uruguay and Mexico, Falabella Corporate Services India will drive data driven and personalized customer shopping experience through ThoughtWorks digital platform strategy. Founded in 1889, Falabella is one of Latin America‘s leading online and offline retail platforms. Falabella has over 496 stores across 7 countries comprising retail shopping centers, travel, insurance and consumer credit.
- inCruises International
In 2016, inCruises International, the world’s largest cruise membership club, embarked on unprecedented global expansion, a move designed to provide more people around the world with the opportunity to travel affordably and profitably.This month, two new countries in Latin America have been added to the company’s portfolio: Argentina and Peru.The announcement means that people in Argentina and Peru with entrepreneurial ambitions can join Independent Representatives across the globe who earn income by selling inCruises exclusive Cruise Membership Club.Adding Argentina and Peru is expected to bolster the region’s economy through business opportunities and increased cruise tourism. Since launching its flagship membership in 2015, inCruises International has grown to become the premier cruise membership club with Members and Partners in over 178 countries all over the world.
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Body and home cosmetics beauty house Rituals has opened its first store in Americas travel retail at London Supply’s Puerto Iguazu border duty free complex.The opening is in partnership with Essence Corp, which has travel retail distribution rights for the brand in the USA, Canada, Latin America and Caribbean.The opening marks the first time that Rituals is able to showcase its lifestyle brand credentials spanning numerous categories to travel retail shoppers in the Americas.
Oil giant Shell invested in German manufacturer Sonnen last May. Now the oil company wants to fully acquire the business, subject to Germany’s monopoly authorities. Sonnen said it hopes the deal will accelerate its growth by expanding its market reach and capacity.In recent months, sonnen has positioned itself well in the U.S. and Australia and the firm aims to expand into Africa, Latin America and Asia.Shell offers a global presence and had supported sonnen in auditing battery cell manufacturing. Purchasing conditions for battery cells would also be expected to improve for sonnen with a strong partner such as Shell.