Check out our new round up for brand marketers, where you’ll find the most relevant new insights and research published over the last week. If you’re trying to keep up, consider this your one-stop shop.
Check out our new round up for brand marketers, where you’ll find the most relevant new insights and research published over the last week. If you’re trying to keep up, consider this your one-stop shop.
Check out our new round up for brand marketers, where you’ll find the most relevant new insights and research published over the last week. If you’re trying to keep up, consider this your one-stop shop.
Check out our new round up for brand marketers, where you’ll find the most relevant new insights and research published over the last week. If you’re trying to keep up,
Check out our new round up for brand marketers, where you’ll find the week’s most relevant insight and research. If you’re trying to keep up, consider this
Check out our new round up for brand marketers with the most relevant new insights and new research published over the last week. If you’re trying to keep up, consider this your one-stop shop.
From now and until December 23 you have the opportunity to buy an annual subscription to Portada’s propietary research reports at a 40% discount. Simply go to the Research Plus Subscription page type the Code “PORTADAHOLIDAY” (Price of annual subscription of at least 10 propietary research reports a year is US$ 599 instead of US$999!
Mobile Ads & Social Media can trigger purchase interest and aid product discovery, according to IAB’S latest “Mobile Commerce: A Global Perspective,” a mobile users survey carried out in 19 Countries.
Our monthly unique user rankings of the top properties visited by U.S. Hispanics and the overall U.S. population provide interesting insights (besides the almost obvious fact that Google continues to lead, ha!) . 6 Things you need to know about how top destinations fared in October 2015.
Millennials, not surprisingly, play a dominant role on many of the top social media sites accounting for almost 70% of Instagram users and 61% on
Political advertising is estimated to hit a record of US$11.4 billion in 2016, 20% more than the last comparable Presidential Election year of 2012, according to a recent report for BORRELL ASSOCIATES
Digital ad spending increased by 16% in the U.S., up US$3 billion, with about US$1 billion in “organic” growth from October 2014 through June 2015 (compared to the October 2013-June 2014 period). According to the report by Standard Media Index, US$1.1 billion of national TV ad dollars, in addition to US$400 million in local TV and syndication spending; US $350 million of print ad dollars and US$150 million of radio spending, flowed to the digital bucket from October 2014 to June 2015.
According to ComScore, as revealed by its unique users statistics for the month of May, Google is the clear leader of the 20 most visited sites in Latin America, In most countries included in this article (Mexico, Brazil, Chile, Colombia, Peru, Uruguay, Venezuela, and Argentina) the giants Google, Facebook, Microsoft and Yahoo are in the top four positions. In some cases, local players are among the top 5 ranked properties.
Havas’ Meaningful Brands 2015 study reveals that brands do matter in LatAm, as the disconnection to brands is lower than globally, which means the connection with
As 23% of all U.S. births are to Hispanic women and marketers looking to reach moms need to understand Hispanic moms, and tailor their message accordingly, IAB and BabyCenter just published 2015 State of Modern Motherhood: Mobile and Media in the Lives of Moms. Portada talked with Jule Michaelson, Head of Global Sales, Baby Center on the (Hispanic) Millennial Mom.
A recent survey of 700 students carried out by University of Missouri-Columbia researchers proves that Facebook causes depression. How? By being envious of your Facebook friends.And the more someone uses it, the more depressed he or she becomes. The study appeared in the journal Computers in Human Behavior.
Mexican brands once again hold the greatest proportion of the top 50 Most Valuable Latin American Brands 2014 ranking, carried out by Millward Brown Vermeer and commissioned by WPP.