Tag

Publicis Groupe’s Starcom

Browsing

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

 

  • Petco

Petco announced it has selected New York-based Horizon Media as its strategic media agency of record in support of the company’s ongoing retail and marketing transformation efforts.The selection follows just weeks after Anomaly was named the company’s creative agency of record, and was the result of a review process initiated in the Fall of 2018 and managed by MediaLink.Horizon will begin working with Petco immediately to deliver fully-integrated media planning and buying across paid channels and strategic integration with both Anomaly and Edelman, Petco’s PR agency of record. Petco is a leading pet specialty retailer with more than 50 years of service to pet parents. The brand operates more than 1,500 Petco and Unleashed by Petco locations across the U.S., Mexico and Puerto Rico.  

 

  • Avocados From Mexico

Avocados From Mexico (AFM), is taking shoppers’ party spreads to the next level with its Guac Nation program. The No. 1 selling avocado brand in the U.S. is teaming up with RITAS and TABASCO® Brand to help consumers savor winning flavors during the Big Game. The program runs through February 3, 2019, and will offer 360 support to inspire avocado consumption and lift sales. Avocados From Mexico will also be returning with its fifth annual Big Game commercial on February 3. Guac Nation seamlessly ties-in to support AFM’s established shopper communications platform, Savor Every Moment. During the week of the Big Game last year, increased avocado consumption helped retailers reach a 4-year sales high of US$58 million2 of all commodities. With millions of consumers hosting Big Game parties, this serves as an opportunity for high avocado consumption. Guac Nation is leaning into that excitement and engaging shoppers as they prepare for game day, making avocados the star player on their shopping lists.

 

  • Chevron

Chevron, the second-largest integrated energy company in the United States, has put its global media planning and buying business in review. WPP has been the brand´s incumbent for 16 years.  Two unnamed competitors will be pitching against the incumbent, aacording to a party close to the review . WPP currently handles global media for three of the world’s four largest fossil fuel companies, according to Adweek. The latter review resulted in the formation of dedicated unit Team Energy, which consists of Ogilvy, Grey, VML, Mindshare, Essence, SocialLabs and Landor.>

 

 

 

2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

  • Procter & Gamble

P&G is bringing more of its media planning and buying in-house in an effort to cut costs and improve profit margins, as well as bringing its marketers closer to the consumers they serve. There was not a formal review but an internal bid process, in which Incumbent media shops Hearts & Science and Carat and P&G’s own in-house team participated, according to Adweek. Procter & Gamble’s in-house agency has taken over a larger share of its media business in the US. P&G categories at stake included fabric care, oral care, feminine care, personal healthcare, home care, skincare and baby care. P&G spent US$2.75 billion on paid media in the U.S. in 2017 and just over US$2 billion from January to September 2018, according to Kantar Media.

 

 

  • Electronic Arts

American video game company Electronic Arts — which develops and publishes games like FIFA, Madden NFL and The Sims —has placed a big part of its´media business in-house while launching a media agency review to find a strategic external media agency partner.The marketer will handle digital, including search, social, programmatic and digital out-of-home; while its outside media agency will handle linear, broadcast and out-of-home media. All strategy and planning will continue to be led in-house.Incumbent Publicis Groupe’s Starcom will participate in the review.

 

A summary for Corporate Marketers, Media Sales Executives and Advertising Agencies to see what clients are moving into the market and/or targeting U.S. consumers right now.

For prior Sales Leads editions, click here.

 

  • Walker & Company Brands/ P&G

Walker & Company Brands, the company that makes health and beauty simple for people of color, announced that it will join the Procter & Gamble Company family of brands to better serve consumers of color around the world. Both companies will come together to better serve multicultural consumers.Founded in 2013, Walker & Company Brands has spent the last five years developing products and services tailored for people of color. It brings with it well-respected, high performance brands, including Bevel, a comprehensive grooming experience designed for the specific needs of men with coarse or curly hair, and FORM Beauty, a premium hair care collection developed to meet the unique needs of the increasing number of women with textured hair.Walker & Company Brands will operate as a separate and wholly-owned subsidiary of P&G, continuing to be led by CEO and Founder Tristan Walker.The merger will grow P&G’s multicultural business and accelerate growth for Walker & Company’s existing brands, as well fuel the development of additional products designed for the specific needs of people of color.

 

  • Fiat Chrysler Automobiles

Fiat Chrysler Automobiles has awarded its´most important global market to Publicis Groupe’s Starcom, following a six-month review, Adweek has reported.The assignment includes media buying and planning for all of Fiat Chrysler’s brands, which include Jeep, Chrysler, Dodge and Ram.The IPG network has handled U.S. media buying and planning for Fiat Chrysler since December 2009, when it won the account away from Omnicom’s PHD.Fiat Chrysler spent US$970 million on paid media in the U.S. last year and US$444 million during the first half of 2018, according to the latest numbers from Kantar Media. This total accounts for all brands including Chrysler, Jeep, Fiat, and Ram, but does not include dealer totals.

 

 

  • Benjamin Moore

Paint brand Benjamin Moore, owned by Berkshire Hathaway, has appointed Fig and Horizon Media as its agencies of record for creative and media, respectively. The appointment follows a review. The agencies will jointly be handling strategy, creative, production, media planning and buying, activation, social and community management for the company. The Martin Agency was the creative and media incumbent since 2013. Benjamin Moore spent US$35.5 million on measured media in the U.S. in 2017 and US$18.2 million during the first half of 2018, according to Kantar Media.

 

 

 

2018/2019 NETWORKING SOLUTIONS. To find out about Portada’s new networking solutions targeting the decision makers of the above campaigns, please contact our Sales Manager Isabel Ojeda at Isabel@portada-online.com.

 

 

  • Randalls

The Randalls at North Fry and Morton roads in Katy will close and be sold to El Rancho Supermercado, a fast-growing Hispanic grocery chain that entered the Houston market earlier this year. Randalls, locally based but now a subsidiary of national supermarket company Albertsons, will have just one store in Katy after closing its 1525 South Mason location in 2017 and its 3050 North Fry location this year. The chain will continue to operate its Katy location at 525 South Fry. In 2017, Albertsons Companies, one of the nation’s largest grocery retailers, announced an investment in El Rancho Supermercado.

 

 

  • Valeritas, Inc.

Valeritas, a commercial-stage medical technology company, has appointed agency Deutsch for the medical tech brand’s wearable insulin delivery device V-Go.Deutsch will handle all creative, media, and data analytics for the product’s direct-to-consumer efforts. Their first campaign will launch in the first half of 2019 in select U.S. metropolitan markets.

 

 

 

 

Get our e-letters packed with news and intelligence!