Carat wins Pfizer US$100 Million OTC Planning Duties
What: Pfizer has shifted its media planning to agency Carat, part of the Dentsu Aegis Network. Why it matters: Brands such as Advil and Chapstick, housed
What: Pfizer has shifted its media planning to agency Carat, part of the Dentsu Aegis Network. Why it matters: Brands such as Advil and Chapstick, housed